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4 Ways a Custom Website Can Transform Your Business

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Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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With the advent of a digital age, websites and digital platforms have become an integral part of businesses and personal brands. A solid online and web presence goes a long way in influencing your customer and the general user community. That’s why we see more and more companies creating websites for their brands to tell a better story, highlight business functionalities, increase wider participation and accessible digital presence.

A custom website is a website that has been built from scratch using codes and programming languages. While it’s easy to pick up a template and build a website, there are multiple reasons why opting for a custom website remains an impressive way to represent your brand.

Related: Five Reasons Your Business Should Have Its Own Website

What are the benefits of a custom website?

1. A unique and easily customizable website

When purchasing a website, putting your brand and user needs first is a top priority because a website can only deliver the best results that are tailored to your needs and market demand.

While many people tend to go for a template website, the truth remains that using a template designed for many users for your website will stop you from designing a website that really meets your needs. On the other hand, a custom website gives you a system where almost anything is possible; codes are written from scratch. So they can be completely moved, modified or replaced.

2. Excellent user experience

Setting up a website is essential to positively present your brand to current and potential customers. For this reason, meeting your users’ needs and delivering top-notch experiences cannot be overstated. Essentially, your website should have an interface that your customers can use easily. To achieve this, one must understand what the customer needs are and how well they are familiar with the current technology.

Related: 11 Secrets to Creating Your Own Powerful, Personal Branded Website

A simple interface may be appropriate for some brands, and an even simpler interface may be necessary for other companies. Website templates don’t necessarily take this into account, so choosing a custom website allows you to choose the right color, style, navigation setting, and other key elements for an excellent user experience.

3. Improves search engine results

When building a website, it is important to pay enough attention to Search Engine Optimization as it can increase the number of users visiting your website. An SEO-oriented website will naturally generate more traffic than a website without SEO, and this can go a long way in determining how well your product sells or how many people get to know your service.

A custom website allows you to create a website that is SEO focused. Web developers from a professional company have put in proper effort to remove code bloat that increases site speed and encourages users to visit. Also, a custom website is often designed with an intuitive navigation structure that makes your website more user-friendly and lowers the bounce rate.

Even better, a custom website comes with high responsiveness, making it easy to load your website interface across multiple devices such as mobile phones, tablets, iPad, and PC. All of this is done from the ground up to improve how quickly your website shows up in the Google search engine and how visitors enjoy navigating through all the pages.

4. A custom website is more professional

When creating a website that really makes a difference, nothing is more effective than building your codes from scratch. Yes, a custom website is designed to give your brand a new, different and professional look.

It allows users to get a refreshed sense of what a website should look like, appreciate the effort put into creating such a masterpiece, and carefully enjoy every second spent on your website. Custom website developers are also professional developers who pay close attention to the details and provide a reliable, high converting and legit website that is not a replica of any other online website.

Conclusion

A website is a huge part of your brand or company story, so you should carefully consider every detail when writing it. Designing a unique vision for your brand can be accomplished online. To do this, details like your brand logo, color and font choice are just as important as the content.

Likewise, perfect navigation and an easy-to-use interface can make all the difference whether visitors enjoy navigating your website, get stuck on one page, or spend a lot of time loading another.

To get the best results, working with qualified website developers to create a website that really makes a difference, effectively conveys your brand equity and responds to your visitors’ needs is one of the most efficient tools to go for.

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