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When it comes to building a brand, social media remains one of the best tools to help a business reach its target audience. The medium builds brands, informs customers about their debut and gives them the chance to give feedback.
The term “viral” is used to describe produced content that is shared across many platforms. It all brings a lot of good (and/or bad) attention to a brand and can help reach new audiences if done right.
Here are a few key tips for high-growth businesses looking to build their presence across all online options.
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1. Know your platforms
There are many different categories of social media that all have their own uses with different audiences. Make sure you understand each platform, what type of content is on it, and what crows to collect. The most popular are Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and Snapchat. Your company may be able to be present on all or only some of these options.
2. Keep Messages Branded
Write about your business and the things related to it. Social media is a very good way to make yourself visible to your audience. However, if you comment on other accounts or post controversial posts? The public sees that and it can have a negative impact on your image. Make the page about your product, period.
3. Create relationships
Being social simply means responding to comments, liking posts from other accounts, following different people, etc. It shows that your Page is more than just an advertisement for your business, but that you care about your followers.
Engagement may also include asking questions and commenting on posts and enticing users to interact with you. Ask for user feedback, which is a useful insight to better understand your customer. Being active also helps you find other businesses like yours and create a community. The more engagement your page shows, the more other people will interact.
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4. Organic growth is always important
While users may be impressed by a page with more than 100,000 followers, it is clear that the followers are bought and fake if the posts only get 1,000 likes. That’s just a one-way street that users can easily see when a Page has bought followers to make themselves appear more popular than they actually are.
Every page has to start somewhere and while you may not get thousands of disciples overnight, it’s better to slowly gain a real audience than to have people who aren’t interested in becoming customers ever. Building a real herd of loyalists is difficult and sometimes disappointing if the numbers aren’t growing insanely fast, but the more authentic your presence is online, the more attractive it is for real users to participate. In this medium, slow and steady still wins the race.
5. Create original content
Every day, companies release new content in an effort to outperform their competitors and create more appeal for their business. This can be anything from a photo to a short video to a podcast. There are countless ways to produce compelling views that are relevant to your business. Making sure your page is filled with original images and videos can make you more recognizable.
It is significant that a recent study conducted by Propel softwareof 2,000 US adults found that 51% said a great social media experience (like quick replies or funny posts) would convince them to give the brand a try.
Platforms are constantly growing and evolving, so as a new business you should jump in and start building your pages right away.
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