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5 things companies can do to pay attention to customers

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Businesses exist because of customers. Your business cannot survive without a customer base. Regardless of your business type, taking care of customers is key to your success. What can you do to take better care of your customers? Are there ways you can add value to their experience?


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It may seem counterintuitive, but there’s more to a successful surgery than just offering fantastic products or services. You need to go beyond the transactions and build and maintain the relationship. People will never forget how you treat them and make them feel. To get and keep accounts, there are things you can do to make lifelong customers.

One way is to consistently provide your customers with a great experience by working with you. You can also add benefits or discounts to thank them for their loyalty. Keep reading for more tips on things businesses can do to pay attention to customers.

1. Start from the inside

If you want to give customers a better experience, start from the inside. First, you must have employees on board who value your organization as much as you do. They must be bought in and know how to treat anyone who consistently visits your establishment. An employee who ignores or doesn’t care about a customer can leave a bad taste in their mouth.

Work on establishing a company culture that focuses on the customer experience you hope to achieve. Train new employees and put the emphasis on that. This can look different for each company. For example, maybe your team members greet everyone who comes in the same way. You can even have a special telephone greeting.

If you want your employees to pay attention to your customers, you must also pay attention to your employees. Customers can see whether employees are happy or miserable in their jobs. So make sure you find committed and good workers. And make sure you offer benefits that make them a good life balance also with work. This can also help with retention.

2. Be quick

When you exist to serve customers, punctuality matters. It can help them feel valued and, more importantly, not ignored. Think about it, have you ever gone to a store and stood by customer service, and no one came up? The longer you stand there, the more irritated you feel. It can also leave a false impression on future purchases.

Be quick to greet prospects and make sure your team members understand the importance of this as well. It doesn’t matter if you have a traditional store or business where you don’t see customers in person. Because they’re fast-paced shows, they matter, and that you’re not too busy for them. When customers feel seen, they probably will repeat buyers.

How do you achieve this if you mainly communicate via email and phone calls? Set a default for answering the phone with a certain number of rings. Or if they leave a voicemail, always call back the same business day. Also, set a standard for email etiquette. For example, your team can always respond within one or two business days.

3. Seek feedback and act

It’s essential to stay on top of how your customers feel about your business. So add a survey program and seek feedback. One way to encourage people to take a survey is to give a discount on taking it. Another incentive is to place pollsters in random draws for free products or gift cards.

What do you do when you start to see results? Don’t survey people just to take a survey. Collect the data and learn from it. Take positive notes and consider those things you need to continue and do more of. If you have negative feedback or experiences, learn from that as well. If it’s something you could have done better, reach out to the customer if possible.

Also keep an eye on the online rating boards. Respond to customers who post reviews. If you’ve received some negative blasts online, try to mitigate that. Like it or not, people look at these boards for products or companies. So keep an eye on what people are saying about you and work on it maintain your reputation.

4. Share your expertise

Patrons come to you because of the goods or services you can provide. They trust you as the subject expert in the field for which they come to you. For example, when you contact an accountant, you expect them to understand income taxes better than you do. Likewise, if someone comes into your paint store, they hope you understand what type of paint will work best for them.

Train your employees to learn about your products and how buyers can benefit from them. It can create repeat customers for you. And it can also increase your sales. For example, if you have a store like Best Buy, you can recommend things to go with that new laptop.

When customers ask for advice or product questions, and you can tell them accurately, that builds trust. This is especially true if they can see that you’re not just trying to sell something. Recommend the best product for their situation, even if it costs less than what they initially looked at. This way you show the customer that you really want the best for him. And if you don’t know the answer, don’t make it up; tell them you don’t know and find out for them.

5. Go beyond customer service to customer service

Looking out for your customer is part of the larger subject of customer service. And providing excellent customer service shows people that they are seen and valued. Giving people your time, especially in the age of self-checkouts and automation, goes a long way. But to really show customers that they matter, show them you care.

Doing everything to make sure they have a good experience is part of caring for them. Making sure the products are safe and meaningful shows that you care more than just selling. If you own a snow removal business, salting the stairs for an elderly client shows that you go above and beyond. Knowing a customer has pets and making sure the pesticides you apply are non-toxic shows that you know them.

As mentioned above, people will forget what you say, but they will never forget how you made them feel. Treating people well allows them to pay attention to customers. Think of what you do as caring for your customers; you will find yourself changing your work. Focus on people and have a great company, and you’ll probably do well in the marketplace.

A successful company is more than just offering great products or services. Moving beyond the transactions and focusing on the relationship side shows that you care. Consistently provide your customers with a great experience. Be subject matter experts, hire great employees, listen and be quick.

You will take care of your customers if you apply the five tips in this article. Gone are the days of just having a great product. Treating people well is important. The bonus: By taking care of your customers, you’ll see your business flourish.

Featured Image Credits: Photo by Kampus Production; Pexels; Thank you!

The mail 5 things companies can do to pay attention to customers appeared first on Calendar.

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