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The dreaded camera.
It steals your confidence and instantly turns you into a bumbling, mumbling, restless mess. You may have spent years of your career speaking in front of conference rooms, boardrooms or on stage, engaging every audience and eating from the palm of your hand. But once that camera comes on, you become frozen and ineffective.
If you recognize this phenomenon, don’t worry, you are not alone. Virtual conversations and video cameras have been known to steal the presence of otherwise great speakers and leaders.
Unfortunately, those personal communication skills you used to connect with an audience and rock a room don’t necessarily translate to a virtual environment. And gone are the days of strictly personal communication. Virtual communication is here to stay.
Just as your business innovates and adapts, so must your communication style. If my work in Hollywood has taught me anything, it’s the importance and power of a dynamic camera presence. Working on this presence isn’t “fun” to do anymore – it’s a need.
You have a great opportunity in front of you. If you can connect and charm in front of the camera, your virtual meetings, marketing videos and webinars will be 10 times more effective in helping you achieve your goals.
Related: 7 Essentials to Look Your Best in Video Conferencing
6 benefits of improving your on-camera presence
What do you gain as an londonbusinessblog.com or business manager if you work on improving your camera skills?
1. Boost your confidence
Being a leader means being someone that people like to follow. Confidence is a calmness and stillness within yourself that permeates the room. Being confident means being the person others look to for answers, guidance and inspiration. The more confident you are in front of a camera, the easier it will be to connect and deliver a powerful message.
2. Improve your credibility
Leadership scientists James Kouzes and Barry Posner, authors of the bestselling classicThe leadership challenge‘ have spent decades researching people from around the world about the characteristics of admired leaders. Responses to these studies were surprisingly similar across countries.
Honesty and credibility are always the top characteristics mentioned in effective leaders. This points to the fact that leaders must be believed in order to be followed.
Your presence on camera may be the only chance customers or employees have to see you in this digital and hybrid era. As a subject matter expert, londonbusinessblog.com or manager, you may be the person par excellence in your industry.
Nervousness or lack of camera presence can negatively affect your credibility. People may wonder if you’re trustworthy or know what you’re talking about. A strong presence of the camera, on the other hand, increases your credibility.
The bottom line is: trust makes people want to listen to your message – credibility makes them to believe the.
Related: 4 Tips to Get Your Brand Communicated Through Video
3. Connect with your team
Thanks to the Covid-19 pandemic, we now live in a global market where workers can work anywhere. That is the good news for many. But the bad news is, according to Pew Research, 65% of employees (who now telecommute most or most of the time) say they feel less connected with their colleagues. And this disconnection of employees is the biggest cause of low retention rates, which is what U.S. companies do $406 billion a year.
The bottom line is that employees who feel disconnected from their colleagues or management have a higher risk of attrition, lower productivity and lower quality of work.
It’s hard to connect with your team in Zoom conversations or webinars if you’re clumsy in front of the camera. Having an engaging camera presence can help your team connect with you when you’re not face-to-face. You can lead by example and show your team that connections can happen on camera. Whether it’s making eye contact, keeping body language open, or using gestures to make people really feel like you’re there, being connected as a leader will help employee morale, productivity, and retention.
Related: 4 Simple Psychology Hacks That Will Help You Connect Better With People Through Zoom
4. Increased Engagement
When someone rejects you, they tune your call-to-action (CTA), whatever it is. You may have important information to share with your customers, inspiration to share with your team, or critical data to share with your industry. If you’re stiff and dull in front of the camera, your messages will be lost.
People often assume that only engagement tools can solve this dilemma, when in reality these tools need to be combined with your own powerful presence and energy.
How you say that something is even more important than what you say. Delivery is one of the most important communication modules. Those who have become proficient on camera manage to keep their audience engaged from start to finish.
5. Become a thought leader
You may want to become a thought leader in your industry. Video is an essential tool. Whether you want to create videos for social media or accept opportunities to speak at webinars, give panels and keynote speeches, you need to feel comfortable in front of the camera to get buy-in. If you’re working on a thought leadership plan, improving your speaking presence should become part of your preparation.
Related: 10 Tips to Become a Thought Leader
6. Sell more
Your website may be great, but text on a static page never has the selling power of a video. Here are some key insights from a recent Biteful Marketing Survey:
- 61% of marketers view video as a “very important or extremely important” part of their marketing strategy.
- 30% of marketers see video as a more important part of their strategy than their website.
- 74% of marketers say video has a better return on investment than static images.
- 68% of marketers say video has a better return on investment than Google Ads.
If you don’t do video marketing or sales, you’re missing out on a great opportunity. Watching you tell a story about why you started your business or sharing a powerful case study of a customer whose life has changed after trying your product can help you sell more. It gives you the chance to make an emotional connection in a way that words often cannot. Create at least one powerful video for your business and use it to attract social media followers, visitors to your website and loyal customers that will bring in 10 more customers.
Related: Research Says This Type Of Video Is Closing More B2B Sales
Now that you know the benefits of skyrocketing your video presence, it’s time to get started. Make an improvement plan, agree on a time to practice, set up a video camera and go for it! The more opportunities you have to be in front of the camera, the more comfortable you will feel.