Opinions expressed by londonbusinessblog.com contributors are their own.
The global digital transformation market is expect to grow from $521.5 billion in 2021 to $1,247.5 billion in 2026. And a host of other metrics point to the presence and implementation of digital transformation initiatives in the global business sector.
As a professional technology consultant and co-founder of a digital transformation company, I would say that investments in customer experiences and technical solutions such as cybersecurity and cloud migration stem from highly saturated initiatives.
Related: 7 digital transformation trends to watch
Understanding Digital Transformation
Digital transformation is an organizational effort or set of processes that redefine and improve existing and new techniques and customer experiences.
Immediately jump from $1.8 trillion in 2022 to $2.8 trillion in 2025 in digital transformation initiatives and solutions, the integration of digital technologies across all business areas is a cultural shift towards smarter, more agile ways of doing business.
Tips to Succeed in the Digital Transformation Industry Today
So, how do you succeed in an industry that offers huge potential and ultra-competition at the same time? Here are six tips for digital transformation success.
1. Focus your strategy on the 3 Cs
While the specific goals and benchmarks are different for every company, focus on the 3 C’s — communication, change management and continuity, is key.
- Communication. Any digital marketing initiative must communicate clearly and concisely between the project management, technical, marketing and strategic teams at all levels. The idea is to help everyone understand their specific roles and responsibilities and their interdependencies in the team.
- change management. Change management offers some advantages in creating, executing and supporting initiatives. It allows companies to track and measure changes and generate additional data for product optimization purposes. Change Management implements existing workflows and digitization efforts, such as converting all paper documentation and communication agreements to digital media. You can exercise more control and exercise a longer adaptation period if the staff, employees, customers, etc. need training to equip themselves with the technologies introduced. The change management forced me to move from Cocos2d-x to Unreal Engine and Unity, and forced me to start TekRevol. Throughout my career, I’ve learned that the use of new technologies is when interactive, engaging games happen.
- Continuity. Digital transformation requires patience and time! Speaking of the strategic roadmap, we need a consistent and transparent approach to achieve long-term goals through gradual changes and improvements. The idea is to look at the long-term planning rather than focusing on short-term gains.
2. Never overlook your frontline staff
Hiring the right team for the right project is not emphasized enough, especially during digital marketing initiatives. For example, the executive staff gives the strategy, direction and the ‘why’ – the reason for existence of the company. This happens as the operational level workforce gets things done in terms of the “what” of the company: the company’s offerings.
That’s why I strongly emphasize the fact that it’s imperative to get buy-ins from the frontline agents, as they are the people who will be using your mobile app, tools, and any other product that will boost your digital campaigns.
3. Work with the right technology partners
The right technology partners are more than just suppliers, especially if your transformation initiative is holistically vast and visionary. The learning curve of shifting pen and paper to automated business processes is essential for continuous improvement. Therefore, selecting the right technology partner to provide training to your workforce is critical to get through the initial transformation challenges and start executing. Plus, technical partners are a great source of valuable insights that help companies map out their goals, timelines, and scope, and ultimately nurture lasting partnerships.
Related: The startup shortcut that accelerates your growth and turns customers into fans
4. Communicate your short- and long-term planning
Every project, team or company faces setbacks at some point in its work. Still, a well-planned and planned list of priorities, responsibilities, and benchmarks can withstand any future problem.
Frequent communication about project timelines and deliverables helps to keep the decorum and interests of the team intact throughout the project lifecycle. The idea is to communicate short and long term goals and correspondence to keep your initiatives in check by minimizing delays, errors and omissions.
5. Understand and manage the power dynamics associated with data
I believe that companies should not strive for data-driven but data-informed. In other words, data should not be seen as a substitute for onboard experience and expertise. A company’s workforce must be able to question the status quo by gaining insights from current, updated data rather than relying on past and retrospective experience.
Realize the potential of data and that not everyone is ready to immediately recognize and handle the transition. While it’s natural to view AI interference in humane decisions as dehumanizing, leaders must take responsibility for helping people deal with emotions associated with using data for more informed decision-making.
The whole trust and collaboration comes down to psychological safety and a shared sense of purpose. If they don’t, employees are more likely to reject data instead of including it in their job.
6. Sell your vision to leadership
As a full-time employee in the days before I started TekRevol, I can tell you that selling your vision to the C-suite staff is a tricky business. This is especially true for companies that are more likely to be suspicious and financially conservative about adopting the latest technologies, trends and tools.
Since leadership level plays an important role in defining company goals and culture, your job is to educate them on how to create a collaborative, digitally literate culture and gain a better understanding of both the short-term as the long-term benefits of machine learning, artificial intelligence, emerging technologies — such as Metaverse, Blockchain, extended reality, NFTs, etc. — and process automation.
Related: Don’t just sell yourself, communicate your value: 6 valuable tips
Whether crowdfunding an application for some improvements or building a transformation initiative from scratch, success in the digital space begins and continues with a robust plan.
However, you don’t necessarily have to embrace the whole culture through combat, nor does it have to end in debacle.
Implementing new technologies, frameworks and tools for the success of your organization is critical. Combining this with a well-equipped strategy that engages the entire company and prioritizes the 3 Cs, respecting your workforce, communicating your strategic roadmap, managing data with human resources, and selling your vision to the leadership level is critical to success in the digital transformation space. .
Related: 7 Digital Transformation Trends to Watch
- 1 Understanding Digital Transformation
- 2 Tips to Succeed in the Digital Transformation Industry Today
- 3 1. Focus your strategy on the 3 Cs
- 4 2. Never overlook your frontline staff
- 5 3. Work with the right technology partners
- 6 4. Communicate your short- and long-term planning
- 7 5. Understand and manage the power dynamics associated with data
- 8 6. Sell your vision to leadership
- 9 Final thoughts!