Opinions of contributing entrepreneurs are their own.
Often when I help clients earn media attention by pitching stories to journalists, they are naturally happy and even excited at first. To see the fruit of our labor come to life in the form of a story in the news IS a thrill.
But what happens afterwards? Often nothing.
If you’ve put a lot of effort into securing deserved media attention, it feels a bit, shall we say, lacking, to share and celebrate just the day you see the play – stop doing that. Press coverage can increase your brand’s visibility and credibility… but not if no one sees it.
So, what can you do to get more value out of the media placements you’ve worked so hard for? Here’s how to leverage your earned media profits and squeeze all possible value out of each: