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Increasing your brand awareness, engaging your book readers and increasing your business reach depends on one booster: marketing. Becoming a recognizable brand or author can take years. But luckily, there are ways to ensure gradual success. Marketing comes in here. However, it is up to you to decide on the market strategy.
You can market your brand or book organically or use a paid advertising strategy. While both marketing strategies deliver the intended results, paid advertising tends to deliver results within a short period of time. Organic marketing takes time. Below, I’ll define organic marketing and reveal seven ways to get the most out of it.
Related: 3 Ways to Drive More Organic Search Traffic Without Spending a Penny
What is Organic Marketing?
Organic marketing is a strategy that directs the targeted consumers and traffic to the website without using sponsored messages or paid advertising. Organic marketing can be in any form where you do not pay directly to anyone or any platform. Email newsletters, unpaid Facebook, Instagram, YouTube, Twitter and WhatsApp messages are examples of organic marketing.
If you’re an author, a brand, or a business owner and don’t want to pay for advertising, you should know that you may not get the results you want right away. You may not be able to effectively cover several locations. That said, here are seven ways to market and book your brand organically:
1. Trade in products for testimonials
Never underestimate the power of positive reviews. Consumers tend to believe other consumers when they know they have already used the product they want to buy. For example, before some people buy a product, they read the product reviews. They pay attention to the complaints before they decide to buy that product. Share your product with reputable people and ask for positive reviews or testimonials in return.
2. Get support and invest in people by asking for opinions and guidance
The fact is that there is always at least one person who is down the path you are about to take, and there are experts in every field. By asking for expert opinions and guidance, you can not only create better products, but also learn how to market better.
As you build your brand, look to your digital audience as a way to get and find support and referrals. You can get feedback on book covers and find experts who may want to work with you. It’s a gentle way to warm up a cold market (people who don’t know you or your brand).
Social media is one of the easiest and most efficient ways to market a brand or book organically. But many people don’t know how to make the most of it. As a brand, you can also use this medium to communicate with your target audience.
Before creating business accounts on popular platforms, ask yourself whether you can maintain them effectively or stay active. If you are inactive on a platform, your consumer may consider you unprofessional. If you can’t maintain activity on all these sites, it’s better to manage one or two accounts with bigger followers effectively.
Be sure to post new content regularly. Follow similar accounts or pages to get updates. Join groups in your area of expertise and participate in conversations. If questions are asked, feel free to share your ideas and avoid excessive self-promotion.
Related: The 3 Ways to Market Your Brand Without a Budget
4. Talk to customers
Since we all need air to live, organic marketing requires a strong relationship with customers to survive. To build a strong relationship with your customers, you need to increase engagement; staying in touch with them is not too much.
Always respond to as many positive and negative comments as possible. Like, share, retweet and comment on your consumer’s post. You can even do a live Q&A session with hashtags like #Ask______. The responses you provide to your customers during this session will help market your brand without paying a dime. They will also increase your following and even increase customer interest in you.
5. Offer Timeless Value
When posting or contacting customers, you want to provide timeless content, add value, and build rapport. Timeless or evergreen content is relevant no matter the time. For example, you don’t want to market a product or advice about every current trend. You may also want to provide value that can extend beyond the current year and remain relevant in the event of unforeseen future trends.
6. Create SEO Friendly Content
For a brand adopting an organic marketing strategy, creating SEO-friendly content is a must. If you want your book, company or brand to rank higher in search engines, you need to do thorough research first. Make sure you know the terms and keywords that customers usually search for. After that, you need to create valuable content that responds to their search.
However, it is crucial to know that SEO is more than just using keywords. It makes your content more understandable and visible to your audience and search engines. Additionally, make sure your website loads quickly and includes a title and description, photo alt text, backlinks, and more.
In the opinion of more than 70% of marketersSEO is significantly more effective than advertising. It can increase lead generation, conversion and traffic if done correctly. Your content will perform better in search engine results and attract more people if it is easy to use.
Related: 4 Steps to Grow Your Organic Search Traffic
7. Guest Blogging
Many prominent brand magazines are looking for writers to create blog content for their websites. This practice is known as guest blogging. Every business can benefit from guest blogging in different ways. You can be recognized as an industry authority, network with other key influencers, and reach a whole new market by contributing your knowledge to other websites.
Additionally, publishing guest content on your site allows you to offer your audience different points of view. Having guest articles on your blog is a great method of keeping readers interested as you might get bored with the same old content direction. You also benefit from the extra exposure of your guest writers who share their content on your website with their followers or network.