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Beep boop, here we go again with another exciting week in tech. Next week is Disrupt, so the londonbusinessblog.com Slack water cooler is full of sartorial advice, much to our surprise and confusion.
Oh, and Haje has written over 20 Pitch Deck Teardowns on TC+ – and he’s running out of decks to review. He hasn’t chased everyone away yet, has he? Here’s some more info on what he’s looking for and instructions on how to submit your pitch deck for review!
The londonbusinessblog.com Top 3
- Following up on: Today we have another episode of The OG App news. This time Ivan reports that Google has also removed it from the Play Store. You may remember that The OG promised an ad-free Instagram experience. After Meta said that such an app violated its policy, Apple took the first step and removed it a few weeks ago.
- The day has finally comeHulu today increased its subscription prices, reports Lauren.
- It’s a trap!“If software supply chain risks aren’t already a boardroom priority, they soon will be,” said Varun Badhwar, co-founder of Endor Labs. Kylea. The software supply chain startup has emerged from stealth today with $25 million to continue developing its graph analysis technology to learn how dependencies are used within an organization and create appropriate risk indicators.
Startups and VC
“The crude analogy I use internally is that last year was the party and this year the hangover. That’s really how it feels to me – that we’re starting to understand last year’s excesses,” Index Ventures’ Mark Goldberg said in an interview, featured in Mary Ann‘s The Interchange newsletter. “We have now seen the austerity period after the fact. At Index, we are likely to invest more aggressively in what we think the next generation of fintechs will be right now.”
Cloud kitchens became popular during the global pandemic as a way for restaurants to reach their communities when people weren’t going out as much. One was Foodology, a Colombia-based cloud kitchen and virtual restaurant company, which just raised $50 million, Christine reports.
And we have five more for you:
Growth hacking is really just growth testing
“Growth hacking” may not be the best expression to describe the work required to fine-tune marketing campaigns and systems. In reality, successful marketers are constantly iterating, measuring and testing efforts to minimize waste and maximize ROI.
“If each test can result in a 1% improvement, you’re well on your way to 100% improvement after running 100 tests,” writes Jonathan Martinez, a self-proclaimed “marketing nerd” who tracks growth at Uber, Postmates and Bell.
The best way to discover marketing hacks is to “use rigorous experimentation frameworks to run countless A/B tests,” advises Martinez, who shares a spreadsheet of RICE (reach, impact, trust, and effort) scores, along with hacking his thoughts on acquisition and activation growth.
“It’s important to remember that growth hacking doesn’t exist. Instead, you should think about how to run 100 tests to bring the needle forward.”
Three more from the TC+ team:
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Big Tech Inc.
When a Florida company required its employees to turn on a webcam during the workday so that the company could monitor their work, it learned the hard way that hiring someone from abroad and conducting video surveillance was against the law. European human rights policy. hi has more about what happened.
ICYMI Locked Kanye West’s Account Last Weekend After An Anti-Semitic Tweet, Taylor reported. And this was apparently after Elon Musk tweeted a welcome to Ye, who tweeted that he had been removed from Instagram.
And we have five more for you: