- With the advent of fast trading platforms, Indian shoppers are getting used to faster services and want a similar experience across all products.
- According to a Wunderman Thompson Commerce report, after the UAE, India is the most impatient country when it comes to:
It seems that Indians are getting used to fast deliveries that get them groceries in ten minutes. Now they want a similar experience for all the products they shop for online – be it clothes, shoes or even gadgets.
According to a new study conducted by e-commerce consultancy Wunderman Thompson Commerce in 18 international markets, Indian shoppers rank second among the most impatient online shopping. The most impatient online shoppers come from the UAE.
On average, consumers worldwide like to wait 2.36 days for the products they have ordered online. But 46% of Indian shoppers said they expect their products to be delivered within 2 hours.
“I can use Bridgerton, transfer money, see a doctor or send a WhatsApp right away – so why can’t I have my Air Jordans delivered within an hour? Expectations around retail delivery are high, not just because of Jeff Bezos, but because of the innovations every consumer company has made over the past decade,” said Daniel Hulme, CEO – Satalia and chief AI officer, WPP.
The trend of getting food, groceries and other things within minutes has changed the expectations of Indians in general. That is also starting to spread to all online orders. While shopping online saves money and offers a variety of products, it doesn’t provide the instant gratification that shopping offers — a gap that most buyers hope will soon be filled.
“Expectations don’t exist in silos, or sector by sector. They are the result of a consumer’s collective experience in every aspect of their lives, from media consumption to banking,” added Hulme.
Men are more impatient than women
While Indians are the worst of them all, impatience is increasing all over the world. The share of consumers expecting a delivery within two hours has risen worldwide from 4% to 24% in just one year.
Men are more impatient than women to shop, with 28% expecting delivery in less than 2 hours versus 21% of women.
In addition to faster delivery, consumers also expect easy returns and availability. Also, 72% of Indian consumers believe that retailers need to get better at providing the products, services and experience they want when shopping online. According to the report, Indians find shopping boring and wish the online experience was more enjoyable.
Indians are also notorious for product returns – returning 41% of what they buy – far more than the next country on the list, the US – where the return was 34%.