AgriWebb is on a mission to help livestock farmers feed the world efficiently, profitably and sustainably by providing its comprehensive, truthful database for beef production around the world.
The Australian startup, which is building a livestock management platform for ranchers and farmers, aims to digitize farm data and the meat production process from cow to consumer and promote transparency of animal welfare and the environment.
The startup said today it has raised an additional $6.8 million in funding led by Germin8 Ventures and iSelect Fund. In total, AgriWebb has raised $27 million in Series B and approximately $29.3 million since its founding in 2014. It has not disclosed its valuation when asked.
The app allows users to visualize their activities and provide insights into animals and grazing, including the best grass location and which animals are arriving. In addition, ranchers can improve their sustainable land management for better profits and use the on-farm data they capture to make more intelligent business decisions, the company said.
AgriWebb claims that more than 16,000 farmers and ranchers worldwide use the cloud-based platform and manage approximately 19 million animals on more than 136 million acres of grazing land around the world, including Australia, the US and the UK
The global beef market is valued at $500 billion, but the pure farm management software market in its core regions is estimated at about $3.5 billion, the company’s executive chairman Justin Webb told londonbusinessblog.com. AgriWebb’s main markets are Australia – where more than 15% of the national herd is managed using the platform – the UK and the US, the company says. In addition, AgriWebb has partnerships in Brazil and South Africa, Webb said.
Unlike most competitors that act as a point solution focused on one or two areas of farm management, AgriWebb’s platform combines animal management, pasture management and team communication; task and compliance management; and day-to-day administration in one place, Webb explained. “Grassing insights allow ranchers to maximize productivity, eliminate waste and validate grazing and animal management decisions in a way that other registration systems cannot touch,” emphasizes Webb.
Webb co-founded AgriWebb with John Fargher (chief revenue officer) and Kevin Baum (chief executive officer) in 2014. In Australia, the three founders found that farmers were not only interested in the benefits of technology, but also desperately trying to put together their own solutions. tinkered with messy spreadsheets and notebooks.
“Livestock producers deserve better technology to help them maximize their business and consumers need a more reliable source for the animal and environmental welfare of their food,” Webb said. “AgriWebb has always been about serving the farmers, and this funding round does not change our mission; it just magnifies it.”
The latter funding will be used for AgriWebb’s international expansion to ranchers and ranchers in the US, UK and Latin America, both directly and through partnerships. AgriWebb has customers in 28 of the 50 states since its launch in the US in 2021 and plans to continue expanding rapidly. In addition, the latest funding will allow the company to set up its database.
In addition to funding, AgriWebb has recently joined two project proposals to: the USDA CSC program, one led by American Farmland Trust and the other by Farm Journal’s Trust in Food initiative, Webb said. Both are focused on improving the climate footprint of the U.S. beef supply chain and scaling up regenerative farming practices, Webb continued. One project focuses on improving transparency in the beef supply chain and understanding the GHG impact of different practices; the second aims to scale up practice adoption through payments for practice changes.
“There is a misconception that agriculture is at odds with the climate, but the importance of sustainability and implementing sustainable practices is far from lost on farmers and producers,” Webb said. “In fact, the long-term sustainability and viability of their country are paramount. Talk to a landowner and you will understand that their long-term goal is to pass on their land in better condition to the next generation. Sustainable and regenerative practices can and do co-exist with productive and profitable farms, and we remain steadfast in our commitment to support producers now and in the future through data that measures, manages and improves the sustainability of the food supply chain from farm to fork. improve .”
The company raised its first Series B from investors including Telus Ventures, Grosvenor Food & AgTech and the Clean Energy Finance Corporation in January 2021.
“AgriWebb fits Germin8’s premise to invest in the full-stack enterprise software companies within AgTech that provide farmers with essential business value in line with sustainable practices,” said managing partner at Germin8 Ventures Michael Lavin. “Very few software offerings can accelerate the regenerative farming practices that benefit our climate, much less that focus on animal husbandry rather than at odds with it.”