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Amagi raises more than $100 million from General Atlantic, now valued at $1.4 billion

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media technology company amagic announced Thursday that it has raised more than $100 million, including $80 million in primary capital, from global growth capital firm General Atlantic.



The investment brings Amagi’s valuation to $1.4 billion, up from the $1 billion valuation the company reached in March of this year with a $95 million investment from Accel, Norwest Venture Partners and Avataar Ventures.

“We have set ourselves the ambitious goal of developing futuristic technology solutions that can help media companies deliver premium personalized content and compelling advertising experiences to their consumers,” he said. Baskar SubramanianCo-founder and CEO of Amagi.

Amagi crossed the $100 million ARR threshold after a record second quarter (July-September).

It offers a full suite of solutions to create, distribute and monetize live, linear and on-demand channels across cable, OTT and CTV-led free ad-supported streaming TV platforms (FAST) worldwide.

With this latest funding, the company said it will strengthen its support infrastructure for customers and invest in AI-driven personalization, advertising and live streaming solutions, particularly in the FAST ecosystem.

“Amagi has consistently demonstrated its ability to anticipate key trends by acting as an early mover in the rise of free ad-supported streaming TV. The company also advocates using cloud technology to deliver results for their broadcast and streaming partners worldwide.” said Shantanu RastogiManaging Director and Head of India at General Atlantic.

Amagi’s customers include ABS-CBN, A+E Networking UK, beIN Sports, Curiosity Stream, Cinedigm, Warner Bros. Discovery, Fox Networks, Fremantle, GannettGusto TV, NBCUniversal, Tastemade, Tegna and Vice Media, among others.

The company has now expanded its operations to Germany, South Korea and Australia.

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