Amazon has some new products on the way. The company is holding an invite-only virtual event today where it is expected to introduce products from across its range of brands.
Chances are there will be a lot to see. Amazon is extremely good at keeping its upcoming releases secret and usually uses its annual event in September to announce a lot of new products. Those could come from Amazon’s own product range — including the Kindle, Fire TV and Echo — and from some of its acquired brands, such as Eero, Ring and Blink.
The Echo is the big one to keep an eye on. It’s been a while since we saw any new updates to the Echo, which last saw a new version of its Standard and Dot models in 2020. The Kindle just saw a major update to its entry-level model, but it’s been about three years since the more expensive Oasis has been updated. The Fire TV Stick just got an update last year, but Amazon may want to update other parts of the Fire TV ecosystem.
Then there’s Ring and Eero. Those product lines are a lot harder to predict. But if we do see them, there’s a good chance they’ll continue to build out the product ecosystems they’ve been working on since they’ve had fairly recent additions to some of their flagship products.
The event will be live-streamed on an invite-only basis, so it’s not open to the public. The edge will report on the event as it happens, and give you updates as they come in via our live blog. The event kicks off at 9am PT / 12pm ET.