Amazon Prime Video today announced the launch of the localized version of its streaming service in one of Africa’s largest markets: Nigeria. Just as it did in Southeast Asia a few days ago, the tech giant is trying to increase its subscriber thrust in new markets like Africa by increasing its investment in local manufacturing, unveiling slates of localized originals and introducing discounted Amazon Prime membership offers to customers.
Amazon Prime video launched in Africa in 2016 as part of its global push in more than 200 countries around the world, creating serious competition for Netflix’s global plan launched that same year. However, versions of the service available in the region never have the local language interfaces, subtitles, and original content offerings typical of more developed markets.
That is changing in Nigeria and all of Africa today as the company plans to launch in other markets like South Africa. In a tweet Through its official account, Prime Video Naija, the company said customers in Nigeria can stream more than 20,000 original TV shows and movies within its ecosystem, such as the boys, All or nothing, Reacher, and All the old knives. According to the website, the service costs ₦2,300 per month (~$4) after a seven-day trial. So for the first time, users in Nigeria can subscribe to Prime Video using their local currency, and unlike how most have access the platform in the past for specific region-specific content, they wouldn’t need a VPN to access content. streaming on the service.
Prime Video and other streaming services such as Netflix, Disney+, Canal+ and Showmax compete for the 2026 projected 15 million video on demand subscribers. According to Digital TV Research, an analytics company, Prime Video has 600,000 subscribers in Africa and could add 1.5 million new subscribers in the next four years compared to Netflix’s 3 million subscribers.
To gain more market share amid a streaming war for African content and eyeballs, Prime Video has partnered with filmmakers and content creators in Nigeria regarding the production of original and licensed content. Over the past few months, the service has seen makeup strategic moves such as entering into theater sales agreements with Anthill Studios, Inkblot Productions and Evoke Studios, hiring Insight Publicis as a creative agency, and recruiting senior executives such as Wangi Mba-Uzoukwuhead of Nigerian Local Originals, to develop original video content in Nigeria, Africa’s largest film industry.
Amazon Prime Video’s First Nigerian Show Is Gangs of Lagosa local crime action original that follows the lives of three friends as they navigate the streets of Isale Eko in Nigeria’s commercial city of Lagos, which is expected to be ready for launch later this year.
This is a story in development…