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Apple TV+’s ‘Ted Lasso’ partners with Bumble to bring users a blind dating experience • londonbusinessblog.com

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In the Apple TV+ series “Ted Lasso,” characters Rebecca Welton (Hannah Waddingham) and Sam Obisanya (Toheeb Jimoh) download Bantr, a fictional dating app that prevents users from seeing each other’s photos. Bumble, the female-focused dating app, is now partnering with “Ted Lasso” to bring Bantr’s experience to its users.

On Thursday, October 13, Bumble is launching a weekly “Bantr Live” experience, which mimics blind dating by allowing the user to connect via chat without seeing what the potential match looks like.

“The premise of Bantr is a dating experience that many of our members have expressed an interest in over the years. Bantr Live allows our community to unexpectedly connect with someone and learn more about a person before they see them. We look forward to people on Bumble having fun with Bantr Live and connecting and dating in a new and exciting way,” said Olivia Yu, Global VP of Partnerships, Bumble, in a statement.

Every Thursday at 7:00 PM local time, users can comment on the weekly event in Bumble’s Date Mode in the app. Bumble has an on-screen reminder with a countdown so users know when Bantr Live starts. Once a user joins, they are randomly matched with someone and have three minutes to send a potential match. If all goes well, users can choose to match, see each other’s photos and continue the conversation in the app.

Bantr Live will be available for free to Bumble users in the US, Canada, UK and Australia. The experience lasts until the end of the year.

As part of the partnership, Bumble users can also redeem a two-month subscription to Apple TV+.

Earlier this month, londonbusinessblog.com reported Bumble’s latest blind date feature, which was being quietly tested in the UK. Now we know that this feature is called Bantr Live.

The feature competes with Tinder’s “Blind Date” feature, an anonymous chat experience, and the speed dating-like “Fast Chat” feature, which allows users to connect before matching.

As previously announced, characters from the Emmy-winning series will be featured in the recently launched EA Sports video game FIFA 23. Ted Lasso, Coach Beard, Sam Obisanya, Jamie Tartt, Dani Rojas, Roy Kent and Isaac McAdoo will appear in the game.

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