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Are Millennials and Gen Z Influencing Future Trends of Indian Hospitality?

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Millennials and Gen Z are a cohort born between 1981 and 1996 and contribute to approximately 1.8 billion people, equivalent to more than 23 percent of the world’s population. Millennials have not only changed the demographics of hotel check-in, but have also influenced important aspects of the hospitality industry. They have tremendous influence and are responsible for dictating many future trends and charts of the service industry.



Their purchasing power can be attributed to professional advancement, international exposure and higher discretionary income. The pandemic created opportunities to work from home, causing them to travel extensively and benefit from flexible remote working. This led to an increase in travel demand, which gave the hospitality industry a new impulse. The pandemic created motivation to “travel for revenge,” with millennials feeling the urge to escape monotony, desire to explore, meet new people and make random travel plans. This has led Indian travel and hospitality professionals to capitalize on the emerging demand by evolving and abandoning the conservative approach.

Here’s how the hospitality industry could change the game, maybe forever.

Go digital: No matter how cliché this sounds, it’s a digital boom and the new-age traveler is using the internet from check-in to request a stay, manage room, make payments, plan itineraries and wait for the room opens with a digital command. The truth is, Gen-Z doesn’t mind traveling without human interaction. The only way forward is to have a digital presence.

Make room for leisure mixing of travel with work: technology has blurred the boundaries between work and leisure. It’s not uncommon for a coding engineer to crack codes while on a beach in the Maldives. The millennial believes in ‘Work hard, party harder’. The hospitality industry needs to create more holiday spaces where doing business is not compromised during a holiday, enabling harmony between work and private life.

Millennials and Experiential Journeys: Gen Z and Millennials are cheerful, moody and spontaneous. An itinerary is not very important as they may decide to explore an unusual region or destination instead of simply following an itinerary. Experiential travel is on the rise and travelers are looking for unusual regions and immersive experiences. It can be in the form of rural tourism, culinary tourism or adventure tourism. The crux is to create vacations that are meaningful and authentic.

The rise of India‘s Luxury villas/homestays and wellness: The pandemic has boosted demand for luxury properties and homestays that are essentially weekend homes for relaxing stays. Travelers are looking for comfortable private accommodations that are far from the daily hustle and bustle, have a stocked kitchen, 24X7 Wi-Fi, and on-demand staff. A homestay or private villa offers millennials the privacy and discretion to travel with groups or alone, relax, unwind and walk within the property without worrying about time and space limitations.

Travel and Wellness: Millennial travelers are looking for enriching experiences to achieve and maintain good health and an overall sense of well-being. This certainly doesn’t mean that wellness trips are limited to luxury resorts and spas. The hospitality industry as a whole can take advantage of this emerging trend by marketing your business as a way to contribute to wellness tourism and promote communities by helping locals and tourists alike. It can be as simple as empowering travelers by learning new skills that encourage personal growth.

The trend of solo travel: Solo travel is a travel trend that is resonating strongly with Gen-Z and millennials. It’s a huge opportunity in the hospitality industry if they can successfully cater to this modernized segment of solo travel. The hospitality industry could create fun and extraordinary properties that reflect the vibrant and adventurous spirit of young travelers.

Exploring Unique Destinations: Unparalleled zeal and enthusiasm is a hallmark that defines the new generation of travelers. Opportunists and adventurers, the rebellious millennials want to explore unexplored destinations. The new group of travelers aims to break the conventional shackles of travel by being torchbearers of exploring unique destinations, even if it involves risks.

The advent of social media has fueled the desire to travel to make an impact. Travel is no longer a behind-the-door experience, but it’s the new cool for the Millennials of India. The hospitality industry can capitalize on the trend by expanding and investing in unique properties that can create lucrative opportunities that can turn out to be a profitable investment.

The idea is to create travel experiences that are immersive, trending, transformative and unforgettable. It is an era of adventure and adrenaline rush that also demands moments of tranquility and peace. Finding a balance between the two is like the perfectly baked cheesecake, with notes of sweet, creamy and spicy.

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