3.9 C
London
Monday, December 5, 2022

Ather’s Ravneet Phokela on the company’s new scooter, affordability, EV safety and more

Must read

Woman claiming to be a relative of Chris Christie injures 6 deputies after being kicked off plane, sheriff’s office says

A woman claiming to be related to former New Jersey governor Chris Christie injured six deputies after she was kicked off a Spirit Airlines...

Sam Bankman-Fried says unlikely to testify at House Committee hearing on Dec. 13 londonbusinessblog.com

Sam Bankman-Fried, the former CEO of FTX, indicated on Sunday that he is unlikely to testify in the upcoming US House committee hearing into...

Mozilla acquires Active Replica to build on its inverted vision • londonbusinessblog.com

An automated status updater for Slack isn't the only thing Mozilla has acquired this week. On Wednesday, the company announced that it has...

DJI’s cheaper Mini 3 drone could be launched very soon

It looks like DJI is gearing up to launch the rumored non-Pro version of its Mini 3 drone. While a series of images...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

  • The new Ather 450X Gen 3 debuted today and promises a range of 105 KM and other performance upgrades.
  • Ather has been around for a number of years and the company says it has only benefited from the arrival of credible competition over the past two years.
  • From Ather’s philosophy to safety, competition and customer demands, we’ve caught up: Ravneet Singh Phokela to understand how the company works.

Bengaluru-based ather launched the new one today Other 450X Gen 3 takes on Ola S1 Pro and the new TVS iQube, giving what consumers want from electric scooters: greater range.

On the eve of the launch, BI spoke with the company’s chief business officer, Ravneet Singh Phokela, to understand the rationale for the Ather 450X facelift in 2022, the safety concerns surrounding EVs and the ever-increasing competition, especially in India’s electric two-wheeler segment.

Safety issues around EVs

Safety concerns about electric scooters emerged after vehicle recalls, incidents involving batteries catching fire were reported multiple times, deterring potential buyers.

According to Phokela, it’s a matter of “design for safety” – it’s about whether those electric scooters and battery modules are designed with Indian conditions in mind – road, thermal and grid, rather than just importing cells that are probably designed for better off the road.



Phokela assured that their own reliability banks on strict security and design checks.

On the new Ather 450X Gen 3

Originally launched in 2018, the Ather 450 changed the way people looked at electric scooters with its power and performance. For many, this was the first time they could consider an electric scooter as their daily ride.

The 450X is still a powerful ride for most people, but the growing competition following the arrival of the Ola S1 Pro and the new TVS iQube ST with a range of 145KM has probably prompted Ather to update his scooter.


But what does the new Gen 3 bring to the table?

From a larger battery pack that now offers a 105KM “TrueRange” to new riding modes and increased trunk space, the Ather 450X Gen 3 is an iterative update that seeks to take the 450X from 2020 to 2022.

The Ather 450X Gen 3ather

“The bigger philosophy is that we keep updating the vehicle based on consumer feedback or simply our own development. The Gen 3 is a continuation of that philosophy,” Phokela explained and underlined that the Ather scooters will also receive over-the-air updates to improve the overall product.

Apart from this, the new Gen 3 comes with a faster dashboard thanks to a RAM upgrade, the UI has also seen performance improvements making things like maps and documents load faster.

On the hunt for the psychologically important 100 KM . range number




Range anxiety is an issue that EV makers and users alike have faced. Unlike ICE vehicles that can be directly topped up with fuel, EVs take time to recharge, and the charging infrastructure is still a work in progress.

For now, providing buyers with the widest possible range is the closest EV manufacturers to addressing range fears. According to Phokela, the 100 KM track is “psychologically important”. It’s also a 24% improvement over the second-generation model.

On the growing competition from Ola, TVS and others

While electric scooters have been around in India for a long time, high quality electric scooters have only entered the market in recent years. And that’s what’s important, Phokela says.

He thinks it’s premature to worry about competition.

“It’s best to keep the competition in the peripheral view and the customer in the primary view,” said Phokela, who stated that Ather’s philosophy “will not change” in this regard. Instead, he says the newcomers have had a positive impact on Ather’s sales.

More affordable Ather scooters are coming, but customers are willing to pay a premium for quality

The Ather 450X Gen 3 is priced at 1,39,007 in New Delhi (ex-showroom), while its competitor, the Ola S1 Pro, is priced at 1,39,999 after a price increase of ₹10,000 recently.

Phokela says Ather buyers are willing to pay a premium for better quality and features – he revealed that 85% of buyers are going for the top-end 450X over the cheaper 450 Plus.

However, he added that more affordable Ather scooters would be launched later on as the company looks to expand its portfolio and presence.

ALSO SEE:

IT biggies spent 62% of revenue on wages in FY22, salary bill of ₹3 lakh crore

Rupee at 80: This is how a falling rupee could affect India’s current account deficit

I’ve been using Ola S1 Pro for a few weeks and while my feet were flirting with air, I had fun doing my errands

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Woman claiming to be a relative of Chris Christie injures 6 deputies after being kicked off plane, sheriff’s office says

A woman claiming to be related to former New Jersey governor Chris Christie injured six deputies after she was kicked off a Spirit Airlines...

Sam Bankman-Fried says unlikely to testify at House Committee hearing on Dec. 13 londonbusinessblog.com

Sam Bankman-Fried, the former CEO of FTX, indicated on Sunday that he is unlikely to testify in the upcoming US House committee hearing into...

Mozilla acquires Active Replica to build on its inverted vision • londonbusinessblog.com

An automated status updater for Slack isn't the only thing Mozilla has acquired this week. On Wednesday, the company announced that it has...

DJI’s cheaper Mini 3 drone could be launched very soon

It looks like DJI is gearing up to launch the rumored non-Pro version of its Mini 3 drone. While a series of images...

This wireless charger can help clear up your desk

Opinions expressed by londonbusinessblog.com contributors are their own. Just because Black Friday and Cyber ​​Monday are behind us doesn't mean you can't still take advantage...

Contents