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Automakers are going all in on gaming to keep us in our cars

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Every new car release means a new competitor for brands – and the industry seems to be pumping out new vehicles every day. Companies are chasing every avenue to attract customers in this competitive market. And the newest? Well, that would be gaming.

In addition to, of course, the visual appeal of a vehicle and the pleasure of sitting behind the driver’s seat, designers focus on our overall in-car experience. This is especially the case with EVs and their time-consuming charging. Sitting in the car gets boring and car manufacturers want to entertain us.

A company entering this space is N-Dream, the Swiss startup behind the AirConsole gaming platform. N-Dream was inspired to create an in-car gaming experience after CEO Anthony Cliquot “saw people playing games on their phones despite a big screen in front of them” while charging their EVs.

game in the car