11.5 C
London
Monday, September 26, 2022

Bajaj Consumer Says Its Premium Offering Should Be ‘Affordable’

Must read

Rihanna headlines Super Bowl 2023 halftime show

Rihanna will headline the halftime show at next year's SuperBowl, the pop singer, her record label, the NFL and new halftime show sponsor Apple...

Conservative capitalists fund their vision of the future • londonbusinessblog.com

Given the political climate and Peter Thiel's political views, it seemed ironic at first that Thiel Capital chose the ideal time to support 28,...

Bill’s Offensive Coordinator takes his anger out on a Microsoft Surface tablet

We may not get an Apple event this year.While Apple was initially expected to hold an event in October to launch its reportedly M2-equipped...

Need a hobby? Learn to draw from a top-rated instructor.

Disclosure: Our goal is to provide products and services that we believe you will find interesting and useful. When you buy them, londonbusinessblog.com...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

  • Bajaj has launched a moisturizing almond soap – a premium product in the skin care segment.
  • The price of the Bajaj soap is ₹53 for a 100g bar of soap and ₹25 for 50g, which corresponds to what their competitors are asking.
  • The soap market in India is worth ₹20,000 crore, which has changed consumer needs in the past two years.

Popular for its almond hair oil, Bajaj Consumer Care launched another premium product in the skin care segment: a moisturizing almond soap. It claims that their premium offering is budget friendly compared to other premium soaps on the market.

The price of the Bajaj soap is ₹53 for a 100g bar of soap and ₹25 for 50g, which corresponds to what their competitors are asking. However, the company believes that it provides enhanced hydration to the skin, giving it an edge over others, not to mention that it comes from the same stable as almond oil offering brand recall.

The company believes its product has a “value proposition” that includes competitive pricing.

Soap Market price for 100g
Bajaj Almond ₹53
pigeon ₹57
Vivel Aloe Vera ₹56
luxury ₹32

Source: Amazon

Indian soap market is worth ₹20,000 crore

With this offer they want to target ‘all consumer segments’. “We are confident that the Bajaj Almond Drops branding of the soap will speak to customers’ sense of loyalty and trust and evoke the same response as our hair oil offering,” said Jaideep Nandi, director of Bajaj Consumer Care.

The soap market in India is worth 20,000 crore, which has changed consumer needs in the past two years.

Customers show a preference for soaps that do not dry the skin after bathing and prefer products that contain natural ingredients.

According to a report by Mintel, the majority of Indian consumers have started using medical soaps, especially during the pandemic, while 24% of Indians were more likely to use a liquid body wash such as shower gel, indicating that consumers have become more critical of the area. of skin care products they use.

During the Covid-19, people have focused more on their health and well-being, especially skin care, hair and general fitness. In fact, people have spent more money on these types of products, the report says. And this is the market that Bajaj wants to enter with its new product.

ALSO SEE:
It’s food, not fashion where the price squeezes like shopping bags, the shopkeeper checkout swells
Parents beware: coaching classes and edtechs make the most false claims

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Rihanna headlines Super Bowl 2023 halftime show

Rihanna will headline the halftime show at next year's SuperBowl, the pop singer, her record label, the NFL and new halftime show sponsor Apple...

Conservative capitalists fund their vision of the future • londonbusinessblog.com

Given the political climate and Peter Thiel's political views, it seemed ironic at first that Thiel Capital chose the ideal time to support 28,...

Bill’s Offensive Coordinator takes his anger out on a Microsoft Surface tablet

We may not get an Apple event this year.While Apple was initially expected to hold an event in October to launch its reportedly M2-equipped...

Need a hobby? Learn to draw from a top-rated instructor.

Disclosure: Our goal is to provide products and services that we believe you will find interesting and useful. When you buy them, londonbusinessblog.com...

What grade is Ella Anderson in? Age, Net Worth, Boyfriend, Bio

Who is Ella Anderson? Ella Aiko Anderson was born in Ypsilanti, Michigan, USA, on March 26, 2005 – her zodiac sign is Aries and she...