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Beer brand Bira 91 launches House of the Dragon inspired merchandise for fans in India

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  • House of the Dragon is a prequel to the hit show Game of Thrones.
  • The show’s merchandise is available to fans in India at Bira 91 official website.
  • The series will air on Disney Plus Hotstar, which has 50 million paying users in India.

Indian beer brand Bira 91 has teamed up with Warner Bros. Consumer Products to launch merchandise inspired by the newly released HBO Original series
House of the Dragon.

House of the Dragon is a prequel to the popular show
Game of Thrones and was released in August. Based on the book
Fire and Blood by George R. Martin, the show focuses on the genesis of the Targaryen family.

Bira’s merchandise includes products inspired by the world of Targaryens, such as limited edition glassware, graphic t-shirts, and collectibles such as bar tops and coasters.

The merchandise costs between 399 and ₹799 and can be pre-ordered from September 19 in Bira91’s online merchandise store.

“As a lifestyle brand, we strive to build unique consumer experiences through many touchpoints. As fans of the
Game of Thrones franchise, we are very excited about the new show and are confident that the fire will really reign this season,” said Ankur Jain, Founder and CEO of Bira 91.

The series will air on Disney Plus Hotstar, which has 50 million paying users in India. After its premiere on HBO, the show attracted more than
10 millionalmost double
4.2 million viewers of
Game of Thrones in 2011.
House of the Dragon was the most viewed HBO TV show in Europe.

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