Due to a pandemic that turned the world upside down and left virtually everyone in a state of lockdown and isolation, home amenities have never been more desirable.
When Covid hit the US in March 2020, those paying top dollars for luxury buildings and desirable locations suddenly got what they had in-unit and on-site, causing the affluent buyer to rethink which amenities really mattered to them.
The Bentley Residencesto be completed by 2026, they want to give everything they are looking for.
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The luxury car brand announced its partnership with Gil Dezer and Dezer Development in 2021, with properties that will span 61 floors in coveted Sunny Isles Beach, Florida, making the building the tallest residential tower on an American beach.
Dezer, a prominent developer and londonbusinessblog.com in Miami’s upscale residential area, caused an industry furor for the development of the famed 60-story Porsche Design Tower, and he promises the Bentley project will become even more iconic.
Decorated by Bentley Home and designed by Sieger Suarez Architects, the Bentley Residences epitomize the evolution of the more than 100-year-old car brand and will range in size from 5,500 to 6,000 square feet, excluding the penthouse unit, which is approximately 29,000. square feet and has an 11 car garage. Prices are expected to start at $4.2 million per unit and range north of $50 million for the penthouse.
“You can see Bentley’s design elements throughout the spaces,” said Brett Boydell, Bentley’s head of interior design.
Boydell incorporated the Bentley brand into the building’s design without imprinting the logo everywhere, as you would expect from other brand-to-brand collaborations. Design touches include walls clad in signature Bentley walnut wood, leather trim and diamond-shaped glass panels and floors.
“For me, it was important for people to see clearly that this is a diamond-shaped building,” says Gil Dezer of the building’s unique architectural design. “Miami has always been that market that changes the game for the rest of the United States. Every place in the United States is square buildings, but we get to play with shapes.”
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In renderings, the core of the building appears to be shrouded in two wings of diamond-shaped glass, intended to evoke both the car brand’s logo and the diamond shapes used in the signature grilles.
“This was a big development process to find this glass, which also has high thermal properties and kind of a semi-reflective effect,” Boydell says. “There was a really big price tag to add that layer of this outer sheath and these diamonds.”
Each unit has its own pool, huge balcony (with covered seating in case of rain or inclement weather), an outdoor shower and more.
As for communal facilities, if you name it, the building probably has it.
Highlights include a spa and wellness center, an indoor and outdoor gym with ocean views, a pet spa, a 14-person movie theater that can be rented for private use, a full bar and restaurant, a games room with VR technology (including golf and driving simulators), cigar lounge and private Bentley Beach Club.
But perhaps the most innovative amenity of all is the cheekily named Dezervator, an automated car lift that takes residents straight to a private parking space in their unit without having to interact with anyone along the way, something Dezer says has been a major point of contention for affluent residents. in luxury condominiums.
“Everyone hates getting in the car with sweaty servants running around, changing the radio, moving the seat and finding new scratches,” explains Dezer. “You need to get your car back the way you gave it.”
Running the Dezervator is a complex operation, but the experience for residents must be seamless.
When residents come home, an RFID sticker in each of their cars automatically summons a robotic elevator. A lighting system then directs the driver to the appropriate elevator, which automatically takes the car (and driver) to his unit without having to press a button or leave the vehicle.
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The driver then parks the car in a spot just outside their living room, which is clad in glass panels so that the vehicle is visible from the unit. Think of it as a big step forward from elevators that take residents straight to their luxury high-rise unit. Each apartment has at least three parking spaces.
Dezer says the largest car the Dezervator can hold is a Suburban XL, and the heaviest is the Rolls-Royce Phantom, which weighs nearly 6,000 pounds.
The US housing market has cooled as the Fed raises interest rates to curb rising inflation. A recent study of RealtyHop showed that Miami is currently the most expensive housing market in the United States, with data indicating that the average family would have to set aside a whopping 87.39% of their annual income to afford a home.
But that’s not to worry about Dezer, who has already sold more than 50 units in the tower, and explains that the target customer understands that these are “long-term projects”, not those who want to move immediately.
“We sell for the future,” he says. “We sell to the people who make plans. We will have to survive in rising and falling markets, trying to take the time that it is [trying to] catch a falling knife.”
Because, as Dezer knows, regardless of the state of the housing market at any given time, the luxury buyer isn’t going anywhere, especially as developers keep improving their game.
“People come to see what we’ve developed the apartment into and what a revolutionary apartment looks like,” says Dezer. “If you’re a condo person and you come to see this – you can never go home.”