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boAt joins cult.fit to launch home workout program

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Homegrown audio brand boat joined cult.fit on Monday to launch “Fitness Xtended,” a home workout program to help meet fitness goals.



It will be a six-week program with a mix of yoga, strength, conditioning and HIIT workouts created by some of the most well-known fitness and lifestyle coaches, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon and Niran Ponnappa.

“By customizing workout routines and running schedules, our smartwatches enable users to go beyond basic activity tracking and progress in their fitness journeys,” said Siya Wadhawan, Brand Manager at boAt.

“With this partnership, we continue to inspire and support boAt heads with products that support healthy living and enable them to choose a fitter lifestyle.”

Anyone who owns specific boAt smartwatches can access the program’s exclusive fitness videos on the boAt’s Crest app.

The cult.fit app also provides access to the material. The program consists of two phases of three weeks each and includes 24 sessions spread over six weeks.

“This partnership with boAt is a new approach to influence people about fitness, with the power to accurately track vital signs so that each of us can better understand our unique bodies and find the best way to stay fit and healthy” , says Naresh Krishnaswamy, Growth. and Business Head, at cult.fit.

Meanwhile, the boAt Crest app is currently compatible with boAt Wave beat, Wave style, Wave ProStorm Pro, Storm Pro Call, Xtend Pro, Xtend Sport and Primia.

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