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Bob Iger Says Disney Would Buy Twitter In 2016

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Elon Musk’s original offer to buy Twitter and turn it into a private company caused a stir among Twitter employees and most of the public.


Jerod Harris/Getty Images for Vox Media

Jerod Harris/Getty Images for Vox Media

While Musk claims he’s trying to backtrack from his $44 billion bid because Twitter execs won’t give him an accurate answer about the number of bot and spam accounts on the platform, it seems Musk wasn’t the first big name to be interested. was — or worried about bots, for that matter.

Former Disney CEO Bob Iger spoke this week at Code Conference in Los Angeles, where he revealed that Disney had once been eyeing a Twitter purchase in 2016, long before Musk invaded.

Iger explained that at the time, Disney was looking into the streaming business (the company now operates the Disney+ streaming platform) and saw Twitter as a “global distribution platform”, not just a social media platform.

But Iger changed his mind when the Disney Twitter was “virtually ready” and “really ready to run.”

“I would come up with so many other challenges and complexities that as a manager of a major global brand, I was unwilling to take on a major distraction and deal with circumstances that weren’t even close to anything we’ve experienced before. had to deal with,” he said honestly.

Iger then alluded to Musk’s biggest complaint about the company, admitting that bots and spam accounts were worrisome — and rampant on Twitter even at the time.

“We’ve had a really good look at all the Twitter users – I assume they’re called users?” “I can’t remember the number, but we reduced the value quite a bit. But that was built into our economy. Actually, the deal we had was quite cheap.”

Iger also cited Twitter’s “potential to do as much harm as good” as a reason not to go through with the deal, something he believes would have damaged the Disney brand and something he deemed “irresponsible.”

Musk, of course, got wind of Vox‘s report on Iger’s conversation and tweeted a response.

Musk is currently in the midst of an ongoing legal battle with Twitter over whether he can legally withdraw from his bid to buy.

The two will face court next month.


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