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Bombay Shaving Company CEO criticized for advising freshmen to work 18 hours a day

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Shantanu Deshpande, founder and CEO of Bombay Shaving Companyfaced heavy criticism on social media for his LinkedIn post on Tuesday advising freshmen to work 18 hours a day rather than seeking work-life balance and telling them “don’t do random rona-dhona (cribs)”.



Deshpande wrote that if you are 22 and new to your job, you have to pour in.

“Eat right and stay fit, but do the 18-hour days for at least 4-5 years,” he advised.

“Don’t do random rona-dhona. Take it on the chin and be relentless. It will make you much better,” Deshpande added.

The post caused a chain reaction on social media platforms, with young people criticizing the CEO of Bombay Shaving Company for his comments.

“People like you are the reason employees quit en masse. You and your company deserve to crash and burn,” replied one LinkedIn user.

“In a generation of knowledge workers, I wonder when we will stop equating hours with output/results. It’s not an industrial revolution with factory workers anymore,” wrote another.

One Twitter user said: “Why stop at 18? Why not work 24 or 48 straight hours and build even more ‘flex’? That way you don’t even have to take it on your chin, but on your whole body and mind too.”

Deshpande posted that he sees a lot of young people watching random content everywhere and convincing themselves that “work-life balance, spending time with family, rejuvenation” is important.

“It is, but not so early. So early, worship your work. Whatever it is. The flexibility you build in the first five years of your career carries you through the rest,” he wrote.

After facing the criticism, he later wrote that “so much hate for 18-hour days” but “it’s a proxy for ‘give it all and then some'”.

“For those wondering about culture at BSC (Bombay Shaving Company), feel free to come or talk to any of our people at any time,” he added.

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