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Bose downsizes and boosts noise cancellation for $299 QuietComfort Earbuds II • londonbusinessblog.com

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Yes, I missed Bose’s big news this morning. I was busy with… other things. You’d be forgiven for missing out on the QuietComfort Earbuds II launch, too, amid the deluge of Apple news (including its own new buds), but Bose makes very good headphones and every new version of its flagship products deserves a mention.

The new earbuds are a third smaller than their predecessor and bring big improvements in noise cancellation – which has long been Bose’s bread and butter. To achieve the latter, each button has four microphones – with three on the outside and one on the inside. These detect ambient noise and accordingly counteract the noise in “less than a fraction of a millisecond,” according to the press material.

Image Credits: Bose

The earbuds also feature noise calibration technology that uses a tone to determine the size and shape of your ear and adjust the sound accordingly. A number of companies are doing something similar – most notably Nura’s highly customizable sound profiles.

However, what’s especially interesting about Bose’s implementation here with CustomTune is that it re-measures every time you take the earbuds out of the case and put them in your ears. The tops come with three tip sizes and three stability straps to keep them in place during a run. The Bose app guides you through a procedure to ensure a proper fit.

Image Credits: Bose

The QC Buds 2 are rated IPX4 for water resistance and each bud should last six hours on a charge and another 18 with the case. They are not cheap. At $299, they are $50 over the new AirPods Pro. But if you’re a Bose fan, you can pick them up starting September 15.

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