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Britain’s Magical Mushroom Company uses Mycelium to replace plastic packaging londonbusinessblog.com

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Worldwide plastic waste has more than doubled, and 40 percent of that waste comes from packaging. Fortunately, there is no shortage of startups in the field of sustainable packaging in Europe. Have a look: Circleback (Germany), Recup (Germany), Sourceful (UK), One • Five (Germany), Shellworks (UK), Woola (Estonia), Papkot (France), Biotic (Israel), FunCell (France ) and Traceless (Germany).

The last to join those ranks is Magical scam company (MMC). It has now raised a £3m seed round led by Ecovative Design LLC with the participation of Dale Vince, founder of Ecotricity – a green energy company in the UK; Robert Del Naja (activist); and Marcus Watson, co-founder of Adoreum Partners, who brought in 30 other investors.

The investment will be used to finance the opening of the first raw material production plant.

MMC’s solution is a direct replacement for plastic-based packaging such as polystyrene and cardboard. It does this by combining agricultural waste with mycelium, the root structure of a mushroom. The result, according to the company, is biodegradable (in 45 days), sustainable and comparable in price to traditional packaging made from fossil fuels such as polystyrene.

Launched in 2019, MMC’s customers include Raymarine, BA Components, Castrads, Ffern, Selfridges, Lush, Seedlip and ID Watch.

Paul Gilligan, CEO and founder of Magical Mushroom Company, said in a statement: “We have just eight years to reach the UN’s Sustainable Development Goals and companies play a vital role – but they need viable and cost-effective solutions that enable the carbon footprint throughout their supply chain, we are proud to create value from waste and unlock the potential of mycelium.”

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