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Wednesday, March 29, 2023

Can Italy’s first EV company change the country’s car culture?

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It’s not every day at a car company that you also spend time in Europe’s largest vertical wind tunnel for aerodynamic testing. Get to know AEHRA. The headquarters in Milan is not only the usual meeting rooms and desks, but also a wind tunnel where you can fly – and while it’s a little scary, it’s a lot of fun.

AEHRA is the only electric car start-up in Italy and its secret sauce is aerodynamics. I spoke to AEHRA CEO and Co-Founder Hazim Nada to learn more.

Nada tells me:

We are not a car company. We are an energy transition company. These cars won’t look like anywhere else. We don’t see anyone doing what we do. We address a question of whether electric vehicles should continue to look like this.

Italy AEHRA flying