Companies or firms that collect and maintain art collections can help improve their culture, add new dimensions to corporate social responsibility, and strengthen their brands. There are so many benefits of having a corporate art collection, but the task is never easy. So, is there a way to simplify the process of building and maintaining a corporate art collection? Keep reading for expert tips to get more for your art business.
Start with a Good Art Collection Plan
The first step in making your corporate art collection business is developing a plan. So, make sure that the plan aligns with the company’s culture and brand. It should also clearly define the boundaries of the art collection for the company. Here are some useful tips to help you craft an excellent plan for corporate art collection.
- Determine the areas to focus on for the art collection. For example, does the lobby require a large art piece? If it is the conference room, does it require an interesting texture that will not cause so much distraction?
- Factor in the nature of your company walls. Does the company’s office have an atrium that can support a hanging sculpture?
- Make sure to factor in brand aesthetic as well as the goals for the collection. Determine what you want and the reason for reinforcing your industry.
- Make sure to study and understand the needs of your clients.
Work with Professionals
For corporates who are very busy, a simpler method of building a high-value collection of art is bringing on board a professional. The expert will not only help you to build a collection but will further ensure they are installed, cared for, and maintained correctly. The expert can also assist you to craft the best methods for optimising the benefits of art in business.
For example, an expert can help carefully install works of art to enhance the aesthetic appeal of the company and spur innovation. He can also help you to draw a strategy for reviewing the effectiveness of art applications in the company. At this point, it becomes easy to pinpoint the changes needed to reinforce the strategy.
Create and Work with an Art Collection Committee
When your company appreciates the long list of benefits that come from using art, it will be a good idea to create a specialised unit to deal with it. This team can be mandated to explore and create partnerships with different artists across the globe for better works of art. The experts can also help demonstrate ways to use art in strengthening your company’s brand online. This means that the company management can focus on the core areas, such as accounting and product development, as the art collection committee explores ways of optimising returns from art.
Corporate art collection can help your company to stand out and enjoy a bigger market share. In addition to the above strategies, it will be an excellent idea to follow top collectors for the latest ideas. One example of these collectors is Adrian Cheng, the CEO of New World Development. To expand his collections and reach out to more clients, he is expanding his K11 mall brand in Shenzhen.