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Design startup Pickle Inc wants to make dealing with lawyers more humane

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Design studio Pickle Inc, a startup launched by two brothers inspired by their own father’s challenges in dealing with the legal industry, has launched to help law firms become more accessible to everyone.

Rich and Alex Brophy are from Perth, although Rich is now based in Sydney. They teamed up on opposite sides of the continent to found a legal design studio with a mission to make the law more human.

pickle. delivers strategic branding, communication, digital, service and product design for legal organizations, with a focus on the user experience from the customer’s point of view.

“We recognized the untapped potential of the law – an industry based fundamentally on human.” needs, but a people-centric approach is sorely lacking,” said Rich Brophy

“We have taken our hard-won intelligence from a wide range of industries and made legal design our exclusive focus. We believe that by combining smart legal operations with an objective client lens, we can: both make the law accessible and build businesses that thrive.”

Both brothers have collaborated with some of the world’s biggest brands to design strategy, communication, products and services.

Rich previously led experience design and strategy for Tricky Jigsaw and creative for WiTH Collective in Sydney. Alex led production for Business Insider Studios in New York and was strategy director at Urban List.

Their first client is former Slater & Gordon Hayden Stephenswho hired Pickle Inc to provide his new class action firm, 23

“Throughout my career I’ve worked with a lot of people who claim to do what these guys do. But relatively few actually do that,’ says Stephens.

“With their customer-first lens ‘always on’ and a willingness to challenge me on my own thinking meant that I came to the market more informed and focused.”

Stephens has several major class actions underway, including representing young doctors to improve conditions in our hospitals.

The Brophy brothers hope their startup will too to make a positive difference in the way legal services are delivered and thus good companies help them stand out and succeed.

“The law is the rules that society is working on, so they should be accessible to everyone, and effective for everyone,” said Alex

“So the work we’re doing to make legal services more understandable, for everyone, from individual trying to navigate family law to a participant in a state-wide group action is purposeful.”

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