The country has tested two technologies so far —
According to a report by the
“Digital radio broadcasts can tap into segments of entry-level smartphones and several hundred million feature phone users to receive enhanced health, education, emergency and weather services, offloading them by offloading additional data networks,” said Pankaj Mohindroo , Chairman, ICEA.
“Communication usage with Internet of Things (IoT) devices are also the next steps in the pipeline,” he added.
Digital radio broadcasting can be highly beneficial to all industry stakeholders – broadcasters, listeners, advertisers and regulators – and can help the FM radio segment grow revenue.
This comes at a time when the FM radio segment has struggled to generate solid revenues in recent years.
“It would lead to more ad inventory to sell with the ability to charge higher rates based on segmented audiences. Since the digital radio system can provide listener data, broadcasters can build trust and ultimately generate more revenue,” the report said.
Cost optimization is another important factor of these technologies for the broadcasters, as their transmitters consume significantly less power compared to analog radio transmitters, it added.
“Digital radio can give a much needed boost to the Indian radio segment. It can help the radio segment grow in
About 4 times more channels are possible within the same frequency, which can give listeners more options.
Furthermore, the technology focuses on broadcasting and consumers do not have to pay data costs, the report said.
The report recommended innovations around cost-effective chipsets, antennas and software to drive faster adoption of digital radio.
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