14.1 C
London
Saturday, October 1, 2022

Digital radio could help broadcasting industry double its revenue to Rs 12,300 crore

Must read

Hurricane Ian strengthens, aim for South Carolina after Florida

Hurricane Ian made landfall near Georgetown, South Carolina, Friday afternoon, knocking out power to more than 200,000 homes and businesses.Ian made landfall as a...

Google appears to have disabled Google Translate in parts of China • londonbusinessblog.com

Update September 30, 2022, 6:48 PM ET: A Google spokesperson told londonbusinessblog.com via email that the company has discontinued Google Translate in mainland China...

It’s AI Day for Tesla, but we’re here for the cringey lyrics • londonbusinessblog.com

To get a roundup of londonbusinessblog.com's biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. Happy Friday!...

Warner Bros. Discovery is ‘definitely not for sale,’ says CEO

David Zaslav, CEO of Warner Bros. Discovery, appears to be trying to quell rumors that he wants to sell the company to companies...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

the adoption of digital radio technology could help the broadcasting industry double its revenue to Rs 12,300 crore in five years, riding on a robust mobile ecosystem, a new report showed Thursday.



The country has tested two technologies so far — HD radio and Digital Radio Mondiale (DRM) — for digital broadcasts in FM bands.

According to a report by the India Cellular and Electronics Association (ICEA) and EY, radio stations will rise from less than 300 today to more than 1,100 without additional spectrum and mass adoption cannot happen without the support of a mobile ecosystem.

“Digital radio broadcasts can tap into segments of entry-level smartphones and several hundred million feature phone users to receive enhanced health, education, emergency and weather services, offloading them by offloading additional data networks,” said Pankaj Mohindroo , Chairman, ICEA.

“Communication usage with Internet of Things (IoT) devices are also the next steps in the pipeline,” he added.

Digital radio broadcasting can be highly beneficial to all industry stakeholders – broadcasters, listeners, advertisers and regulators – and can help the FM radio segment grow revenue.

This comes at a time when the FM radio segment has struggled to generate solid revenues in recent years.

“It would lead to more ad inventory to sell with the ability to charge higher rates based on segmented audiences. Since the digital radio system can provide listener data, broadcasters can build trust and ultimately generate more revenue,” the report said.

Cost optimization is another important factor of these technologies for the broadcasters, as their transmitters consume significantly less power compared to analog radio transmitters, it added.

“Digital radio can give a much needed boost to the Indian radio segment. It can help the radio segment grow in India by 3x over 5 years,” said Ashish PherwanicPartner, EY LLP (India).

About 4 times more channels are possible within the same frequency, which can give listeners more options.

Furthermore, the technology focuses on broadcasting and consumers do not have to pay data costs, the report said.

The report recommended innovations around cost-effective chipsets, antennas and software to drive faster adoption of digital radio.

ALSO SEE :

Amazon Great Freedom Festival 2022 Sale: Best Kickstarter Deals Available Now
Reliance Jio 5G services could be launched on August 15

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Hurricane Ian strengthens, aim for South Carolina after Florida

Hurricane Ian made landfall near Georgetown, South Carolina, Friday afternoon, knocking out power to more than 200,000 homes and businesses.Ian made landfall as a...

Google appears to have disabled Google Translate in parts of China • londonbusinessblog.com

Update September 30, 2022, 6:48 PM ET: A Google spokesperson told londonbusinessblog.com via email that the company has discontinued Google Translate in mainland China...

It’s AI Day for Tesla, but we’re here for the cringey lyrics • londonbusinessblog.com

To get a roundup of londonbusinessblog.com's biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. Happy Friday!...

Warner Bros. Discovery is ‘definitely not for sale,’ says CEO

David Zaslav, CEO of Warner Bros. Discovery, appears to be trying to quell rumors that he wants to sell the company to companies...

Netflix’s GameStop Documentary Reveals The Meme Stock Saga

Eating the rich can now with a Netflix subscription - or at least relive it. SOPA images | Getty Images GameStop trading. Netflix released a series...