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Disney Class Action Lawsuit Targets Platinum Annual Passes

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Disney may not be the most beautiful place on earth if your annual pass doesn’t allow you to visit freely.


BRYAN R. SMITH I Getty Images

The Magic Kingdom in Orlando, Florida.

At least that’s according to a class action lawsuit accusing Walt Disney Parks and Resorts of breach of contract, including for changing the rules for annual pass holders after the pandemic hit.

It was filed on October 18, according to Insider.

“Disney has taken advantage of a global pandemic to take advantage of its Platinum Pass holders and Platinum Plus pass holders, even after the threat of the pandemic has passed,” the lawsuit said. said.

Related: ‘You have no human decency’: Disney apologizes after internet spirals out of control over Disneyland employee ruining couple’s proposal

Disney consumers have also recently expressed anger at price increases at Victoria & Albert’s restaurant and in the park as a whole. But these customers are fighting back with more than angry words on social media.

The crux of the problem is Disney’s old system of annual passes, which generally allowed people to access the park all year round. Two of those pass types, Platinum and Platinum Plus Pass, had no “blackout dates.”

These dates, which affected the cheaper Gold and Silver annual tickets, tended to correspond to a high turnout at the park, it adds.

The two customers purchased Platinum Plus passes. One of the plaintiffs said she bought one for herself and every member of their family, for $633 each. The other, whose only expires in 2030, paid $67.75 a month.

“Prior to March 15, 2020, Platinum Pass and Platinum Plus Pass holders were allowed to go to all four Disney parks in Florida 365 days a year with no block dates or restrictions,” the lawsuit wrote.

Then, after the coronavirus hit, Disney “effectively” introduced blackout dates, as well as other restrictions, presumably for crowd control. The lawsuit alleges that the company acted unfairly in not shutting them down, as they believed the pandemic became less of a problem.

Now Disney has a reservation system for all visitors, including annual passes. The lawsuit states that only a certain number of Platinum Passholders are allowed only one day, which excludes a number of days.

The group also used to be able to “park” to more than one Florida park in a single day, which the company now allows only after 2 p.m., per Insider.

Furthermore, the group was not allowed to book more than five (there were three) days at a time and you could only book days again when the trip was over.

“This meant that claimants to make a reservation for the month of November, while they are currently in the month of May, would not be able to use their Platinum Pass for nearly six months,” the lawsuit said.

She argues that none of these restrictions were in the original agreements of the purchased passes and thus the company is engaged in issues such as unjust enrichment and violation of the Florida Deceptive and Unfair Trade Practices Act.

Disney is now offering a different set of passes, Insider noted. Prosecutors said their passes had been switched “unilaterally” to a new one, the Incredi-Pass, which has more restrictions and fewer benefits than the platinum they bought, they claimed.

Disney did not immediately respond to a request for comment. But the company opposed the lawsuit to News 6.

“Annual passholders continue to be some of our biggest fans and most loyal guests. We’ve communicated with passholders in advance about the updates we’ve made, and we’ve given them the flexibility to opt in or out of the program early on” the company wrote:.

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