Since many people buy clothes online or at the store where they can try them on in the dressing room, finding the right fit can be a challenge. AIMIRR addresses this challenge by bringing the dressing room to the customer with its real-time clothing rendering technology that overlays images of clothing over a live video of the individual.
Founder and CEO Pritesh Kanani showcased the technology from Seattle-based AIMIRR as part of the Battlefield 200 at londonbusinessblog.com Disrupt and announced that the company has entered into an exclusive partnership with Balodana Inc., the Chicago custom apparel marketplace, for its fitting room technology.
The company will also officially launch its first product and service in November after signing more than 10 partnerships in Chicago and Seattle, including a collaboration with Fashionbar during Chicago Fashion Week, which takes place this week.
AIMIRR’s premier virtual fitting technology shows the garment in 3D down to size, shape and texture, including how the garment will fit as the individual moves.
“We don’t just design clothing filters, we develop a graphical digital fitting room experience that stays true to a shopper’s body over any online shopping website,” Kanani told londonbusinessblog.com.
He got the idea for the company in 2020 when he got married. His grandmother wanted to pass her wedding dress on to his fiancé, but then the global pandemic hit. With his grandmother in India and his fiancée in the United States, it was difficult to get the dress there and know if it would fit.
Kanani recalls looking for options to help and instead decided to leverage his seven years in the computer vision and graphics industry by building vision video creation tools to start AIMIRR. He honed the idea while part of the University of Chicago’s Polsky Accelerator program, which gave him $120,000 to develop the technology.
The company has been up and running for about four months now and is offering a $49 per month trial with a group of retailers to deliver the technology on 10 of their garments.
The clothing brands host the technology on their websites and can collect data from the app about the fit and popularity of the garments. Currently, customers scan a QR code with their phone to activate the technology using their device’s camera. Kanani said the next iteration will include an embedded link to create the experience on a laptop.
The company has largely started up so far, but it has plans to attend two more accelerator programs and will establish a seed round in 2023.
“Our next steps are to increase sales and move from the small business segment to our business partnership,” Kanani said. “Over the next six to nine months, we will complete our shipment to production with the partnership we have, and then finalize with the partnerships we target. In addition, we will secure funding to get into a venture beyond those 10 garments.”