Some purchases offer near-instantaneous time-to-value (TTV), such as buying an umbrella on a rainy day or hiring a glazier to replace a broken window.
However, cybersecurity startups often experience lengthy TTV as corporate clients often require multiple sales calls and a tailored onboarding process.
To drive adoption and reduce churn, VC Ross Haleliuk shares four steps PLG cybersecurity companies can take to drive growth and reduce churn, along with multiple tactics to help teams get started.
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As Haleliuk points out, fear-based marketing and aggressive sales techniques have left many potential customers skeptical about the value cybersecurity startups can actually deliver.
“One of the best ways to break through this cynicism is to show that users can achieve something in five minutes, where it used to take a few weeks,” he writes.
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Edtech’s honeymoon may be over, but expect a second boom
After the pandemic propelled students at all levels into distance learning, edtech saw record levels of investment — until public markets started to cool down a few months ago.
“That said, it’s important to remember that publicly traded value represents a fraction of the total edtech industry,” write Dealroom analyst Carla Napoleão and Rhys Spence, heads of research at Brighteye Ventures.
In a detailed report examining both the public and private markets, the duo looked at global deal flow, trends in subsectors such as K-12 and corporate learning, and recent M&A activity.
“Edtech still has deep and untapped opportunities. The markets may have slowed down, but it won’t be long before the momentum returns.”
Show, don’t tell: Tips for robotics startups raising a Series B during a recession
Hardware companies have always struggled to increase Series B rounds, but despite the downturn, Calibrate Ventures co-founder and managing partner Jason Schoettler says he’s still “bullish” about the industry.
Robotics startups will burn through forests of dollars before showing profitability, but teams that can demonstrate recurring revenue, growth, and customer ROI will get an investor’s attention — and their trust.
“You need to show that customers are getting real value from your robots — saving time, money, or both,” says Schoettler, who identifies the specific metrics robotics investors are looking for.
500 Global’s take on the increasing competition among startup accelerators
According to Clayton Bryan, partner and head of the accelerator fund at 500 Global, demo days are still important for founders and investors, even though they are now held virtually.
“We are helping to facilitate a marketplace of stock buyers and sellers, and just creating that environment is beneficial for the companies,” he told londonbusinessblog.com. “It gives them the ability to understand if they’re pricing their equity correctly.”
3 guiding FinOps principles that will help you explain cloud costs to board
Cloud financial management, or more simply, “FinOps”, leverages multi-functional teamwork between financial, technical, and product teams to help organizations make better use of their resources.
“Knowing the economics of your cloud unit is key to building an explicable, transparent model of your cloud costs,” writes Liran Grinberg, co-founder of Team8.
“Development teams must face the music and become financially responsible for the infrastructure and services they use. Meanwhile, CFOs and CTOs need to get ready to answer some tough questions during board meetings.”