7.8 C
London
Wednesday, September 28, 2022

Eight tips to get inactive customers excited about your business again

Must read

Senate announces deal to fund government ahead of Friday deadline to avoid shutdown

WASHINGTON — The Senate voted Tuesday to continue funding the government until mid-December, ahead of a Friday deadline to avoid a shutdown.The 72-23 procedural...

BMW’s most powerful SUV is a plug-in hybrid • londonbusinessblog.com

BMW raised the curtain on Tuesday for a powerful plug-in hybrid SUV intended to lure buyers from the ultra-luxury segment Lamborghini Urus and Aston...

NASA sings ‘I don’t want to miss a thing’ as DART spacecraft hits asteroid • londonbusinessblog.com

To get a roundup of londonbusinessblog.com's biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. At londonbusinessblog.com,...

Limit reached – Join the EU Startups CLUB

€147/quarter This option is ideal for companies and investors who want to keep up to date with Europe's most promising startups, have full access...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Without customer loyalty, a business can struggle to succeed. While your company may have a few notable customers who have become brand ambassadors for your product or service, the disengaged or inactive customers are often the ones you need feedback from the most. These customers can provide candid and honest feedback about why they are no longer involved with your business.

To get these customers excited about your business again, eight members of Council for Young Entrepreneurs each shares a way to reconnect with disengaged customers. Follow their recommendations to get the feedback and repeat purchases from these once-lost customers.

1. Treat customers like long-lost friends

Treat everyone like a long-lost friend, and reactions are almost guaranteed. This is especially true for unengaged customers. For these people, sending massive, impersonal emails is a total waste of time (and can actually hurt your chances of getting real feedback more than it helps). Instead, take the personal approach to getting in touch by picking up the phone and calling them directly. If you can’t reach them, leave a voicemail. This unexpected gesture will be warmly received and will lead to a dramatic increase in response to future correspondence. We also send handwritten cards to customers who are inactive. It’s another personal touchpoint that is rare, unexpected and noticeable. We’ve seen it’s an automatic way to get inactive customers to respond and re-engage. † Arian RadmandIgnitePost

2. Choose the personal approach

Whenever possible, it is always good to personally contact a dormant client, especially if the account is large enough, and suggest a phone call or meeting to review past engagement, provide feedback to both parties to ensure that the future process is efficient and change the account management team as necessary. † Daria GonzalezWonder dogs

3. Send an email

Sign up with them. If you haven’t heard from a customer in a while, send them an email to see how they’re doing. Ask them for feedback on the products they’ve bought before so they know there’s no wrong answer. Try to figure out why the customer might not be as connected to your business. If you know the reason, you can find a suitable solution to get them excited about your products again. Consider offering a tempting deal that they can share with their friends. This can include exclusive access to a new product or a 20% discount on a service. When a customer feels like they’re being listened to, they’re more likely to reconnect and reconnect with your business. † Nick VendittiaStitchGolf

4. Reveal Something New

Get your disengaged customer excited by sharing something new, such as new products, a new website interface, or a new loyalty program. When customers aren’t active, they get bored or don’t find your content and offerings useful. Re-engage them by giving them a reason to come back and visit your site or store. As they start looking at what’s new, you can keep them engaged by asking for feedback. To take it one step further, boost your audience by offering a discount or price to those who leave feedback. † Syed BalkanWPBeginner

5. Call

The best way to reconnect is to call! As unscalable as this sounds, emails, social media posts, and even letters may not work in this case. The best way is with a phone call where an informal conversation can take place and you can ask them what their reasons were for leaving. Your goal here is to listen more, ask the right follow-up questions, and be extremely understanding of their frustrations. When you get to the end, you can make a surprise offer of say 70% off merchandise to see if hearing about them worked as a mechanism to get them back on the list. Often customers just want to be heard and not be treated as a data point. Few companies can simply go back to what has worked for years because they focus on rebuilding the wheel – a waste of time. † Candice Georgiadisdigital day

6. Reach Out On Social Media

One way to reconnect with unengaged customers is to reach out to them through social media. Some customers prefer the more personal touch of social media, and it can be a great way to get their feedback and get them excited again. Almost everyone uses social media and it is a useful and free tool for users. You can use remarketing strategies to reach unengaged users. You can also offer incentives to customers who provide feedback, such as discounts or coupons. Doing this makes it more attractive for your audience to engage with you. † Blair WilliamsMembers Press

7. Showcase Programs for Past Customers

A very effective way to re-engage inactive customers is to implement programs for your past and current customers. Then let them know that they have access to these programs, services or products as previous customers. This will immediately get them excited and back to work. Once you have them, you can show them why they need your other services and how they can make their lives easier. † Thomas GriffinOptinMonster

8. Ask for help

Believe it or not, you can get inactive customers to respond to your emails simply by asking for help. People are more likely to open emails if they think they can do something for you. Also, if they see an incentive, your subscribers are more likely to open your posts. One of our top-performing recovery headlines is “I could use your help with this…” This email contains a survey that inactive subscribers can complete for an exclusive discount. I believe that brand leaders in all industries can use this strategy to reach more lost customers. † John TurnerSeedProd LLC

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Senate announces deal to fund government ahead of Friday deadline to avoid shutdown

WASHINGTON — The Senate voted Tuesday to continue funding the government until mid-December, ahead of a Friday deadline to avoid a shutdown.The 72-23 procedural...

BMW’s most powerful SUV is a plug-in hybrid • londonbusinessblog.com

BMW raised the curtain on Tuesday for a powerful plug-in hybrid SUV intended to lure buyers from the ultra-luxury segment Lamborghini Urus and Aston...

NASA sings ‘I don’t want to miss a thing’ as DART spacecraft hits asteroid • londonbusinessblog.com

To get a roundup of londonbusinessblog.com's biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. At londonbusinessblog.com,...

Limit reached – Join the EU Startups CLUB

€147/quarter This option is ideal for companies and investors who want to keep up to date with Europe's most promising startups, have full access...

‘Siri for work’ automation startup ybot raises $4.6 million

Sydney startup ybot, a voice-activated autonomous work assistant, has raised $4.6 million in a seed round led by US VC Florida Funders, The capital injection...