Twitter may expand its subscription service to India in “less than a monthsaid owner and CEO Elon Musk, catching a glimpse of how aggressively he plans to roll out Twitter Blue to the wider world.
Twitter launched Twitter Blue last year in four markets: the US, Canada, Australia and New Zealand. Elon Musk’s company plans to launch a revamped version of the subscription service in those four markets on Monday.
Musk has expanded Twitter Blue’s offerings, promising a verified tick to everyone who subscribes, among other features including long video content and fewer ads searching. Those who already have the verified tick should subscribe to Twitter Blue in the coming months to keep it, Musk said in another tweet.
He has previously said that Twitter Blue, which costs $7.99 per month in the US, will be more affordable in some countries to account for local buying parity.
“Power to the people,” said Twitter’s iOS app update note pending Monday’s rollout. “Your account will get a blue check, as will the celebrities, companies and politicians you already follow.”
Musk is committed to turning the subscription service into a major source of revenue for Twitter, which he acquired last month for $44 billion, of which he borrowed $13 billion from banks. Musk must pay more than $1 billion a year in interest.
The company laid off about half of its workforce this week, or about 3,700 jobs.
In a series of tweets over the weekend, Musk offered a few more updates to Twitter Blue. He claimed the company can “beat” YouTube ad revenue and that fixing Twitter search functionality is “a high priority” for the company.
Twitter will soon allow users to add long texts to tweets, he said. Many users who wanted to post longer texts have posted screenshots of texts written in a note-taking app over the years. Musk said the new revamp will put an end to this “absurdity.”