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Exodus of employees at Trell struggling to pay its influencers

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Lifestyle social commerce platform trellis has seen another wave of worker outflows as it struggles to pay makers in the country.



At least 100 employees have left the video trading platform as several creators and influencers wait for their dues to be cleared, sources told IANS on Monday.

Trell’s Instagram community page was filled with complaints from the creators asking the company to settle their pending payments.

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“How about clearing your creators’ pending payments,” wrote one of those affected creators.

Others said Trell frees up dues from popular creators with big fans, while ignoring minor influencers.

A question sent to Trell went unanswered.

The platform recently asked more than 300 employees to leave because it needed to do “some proper sizing within the company”.

In April, Trell was investigated by an EY India forensics team over financial irregularities amid allegations that the founders had transferred funds.

The audit firm’s investigation last month reported serious financial irregularities at the company. Its founders – Pulkit Agrawal, Bimal Kartheek Rebba and Arun Lodhi – were investigated by the EY India forensics team.

The allegations have also brought Trell’s $100 million funding round to a standstill.

In July last year, Trell raised $45 million in a Series B round led by Mirae Asset financial group, H&M Group and co-led by LB Investments.

By the close of the Series B round, Trell had raised $62 million.

Past investors, along with KTB Network, Samsung Ventures and Fosun RZ Capital, also participated in the Series B round.

In August 2020, Trell launched its social commerce section on the app, allowing users to view personalized product recommendations in the beauty, personal care, and wellness categories that they can purchase from within the app.

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