While Facebook has already taken action against potentially abusive reviews, the new policy puts these rules in writing. Facebook’s new guidelines protect against people who leave fake bad reviews as a way to get refunds or other free offers from a company that wants to please its customers, and they’re also supposed to deal with incentivized reviews. This fixes the overly positive (and usually very vague) reviews that companies pay random users to leave on their pages. I suspect this applies to all (actually genuine) bad reviews that companies pay users to change as well.
Other reviews that can be removed include those that have nothing to do with the company they are supposed to address, contain graphic or inappropriate content, or are just plain spam. If a customer or company violates any of these rules, Facebook says it will remove the summary review in question, deny companies access to product tags and listings, and “suspend access to any or all Meta products or features,” or forbid. Repeat offenders may have their Facebook account suspended or banned.
But just because Facebook made up rules for its own platform doesn’t mean it hasn’t bent the rules on other sites — remember when a group of Facebook employees were caught leaving fake five-star reviews for the Portal on Amazon? Facebook itself has also become a hub for fake reviews, in which sellers on Amazon recruit and pay users to leave great reviews on their products. The platform mopped up 16,000 of these groups last year, but a survey by consumer rights group Which? indicates that there are still many of them.