Flipkart, Pocket FM join hands to bring audiobook library

Own e-commerce marketplace flip card announced on Tuesday that it has partnered with a personalized audio streaming service Pocket FM to enable an extensive audiobook library.



The partnership would help Flipkart enter the audiobooks category with exclusive and licensed audiobooks through Pocket FM, making it accessible to its customer base of more than 400 million.

“This will help authors publish their work on our platform using audiobooks and give them the opportunity to contact our customer base,” said Kanchan. misraHead of Business- FMCG, Household and General MerchandiseFlipkart said in a statement.

“Flipkart will help the author get the right publicity; it is more than just a distribution platform. We believe this partnership will be of huge strategic importance for the audiobook market in India as we continue to address our users’ hunger for regional content,” added Mishra.

This partnership further provides Pocket FM with the opportunity to expand its audience reach and bring out global and Indian bestsellers and authors at an affordable price.

“Given Flipkart’s strong penetration in the country across a variety of consumption categories, this partnership will only amplify our efforts and help our publishing and authoring community reach a wider audience, generating significant audiobook revenues,” said Ashu Behl, Please – ContentPocket FM.

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