Football icon Lionel Messi is global brand ambassador for Byju .’s ‘Education for all’ social initiative

• The football icon has signed an agreement with the edtech company to promote the cause of equitable education.
  
• Football has about 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million.
  
• With this social initiative, the company aims to make education accessible, fair and affordable for everyone on a global level.

Edtech platform BYJU’s on Friday said global sports icon Lionel Messi had become the first global brand ambassador for its social impact arm’Education for everyone‘.

Football icon Messi, who plays for Paris Saint-Germain and captains Argentina’s football team, has signed an agreement with the edtech company to promote the cause of equitable education, the company said.

“He (Messi) is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility and reliability resonate deeply with BYJU’s brand values. I am sure that this collaboration will inspire millions of people around the world to dream bigger and learn better,” said Divya Gokulnathco-founder of BYJU’S.

Football has approximately 3.5 billion fans worldwide and Lionel Messi has a social media following of nearly 450 million.

“I chose to partner with BYJU’S because their mission to make everyone fall in love with learning aligns perfectly with my values. High-quality education changes lives and BYJU’S has transformed the career paths of millions of students around the world. I hope to inspire young students to reach and stay at the top,” said Messi.

With this social initiative, the company aims to make education accessible, fair and affordable for everyone on a global level. Earlier this year, the company also became the official sponsor of the 2022 FIFA World Cup in Qatar.

“The long-term involvement, which begins as Lionel Messi embarks on his final campaign to win the 2022 FIFA World Cup as captain of the Argentina national football team, will see him play in campaigns promoting BYJU’S Education For All,” the company said in a press release. . pronunciation.

The edtech company believes Messi will be an ideal mentor to hundreds of millions of young people around the world through his unwavering work ethic, study of the game and love of learning.

This trend of showing big stars as brand faces isn’t just limited to BYJUs. E-commerce platforms also relied on big Bollywood stars such as Ranveer Singh and Deepika Padukone (for Meesho); Ranbir Kapoor and Alia Bhatt (for Flipkart) for their new campaigns.

Beauty startup brand Nykaa also has famous brand ambassadors who are also investors – such as Bollywood actresses Katrina Kaif and Alia Bhatt. Kaif also attended Nykaa’s listing ceremony, along with founder Falguni Nayyar, as a business partner.

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