From digital shagun at a wedding to digital donation, unique use cases for Paytm are going viral on social media

Paym has been at the forefront of the digital payment revolution in India and has promoted that of the government Vision of digital India. And the widespread use of Paytm in India shows that many are embracing the ease and convenience of digital payments even at important cultural events. This has resulted in a number of unique use cases for Paytm’s groundbreaking QR-based payment solution, some of which have recently gone viral.



Many families are now turning to Paytm to send and receive money
shagun or gift money at weddings, eliminating the need to carry cash and also providing a sense of security for both the sender and recipient. It is clear that Paytm is playing a key role in redefining the way transactions are conducted in India.

Last week, Union Minister of Railways Ashwini Vaishnaw shared a video on Twitter showing a guest at a wedding ceremony using Paytm to make a payment to a person playing the dhol.

It has gone viral, with over 14,000 likes and 3.4 lakh views.

In the video, a guest can be seen spinning his phone around the groom’s head in the usual fashion before proceeding to scan the Paytm QR code and offer money to the drummer.

“Digital Shagun in marriage, expansion of Digital India,” the union minister tweeted along with the video.

The video has been widely shared and praised for showing the seamless integration of technology and tradition in modern India.

In another example of such an integration, a video shared by a Twitter user shows how devotees can use Paytm to offer digital donations to temples.

The man in the video scans a Paytm QR to pay 1 rupee immediately after his prayer. Recently, another photo shared by an Instagram user showed a flower seller accepting payments using Paytm’s all-in-one QR.

The user captioned the image: “The story of India’s digital payment revolution is incredible! hats off to whoever initiated the project and the team that carried out this huge project!!!



What’s more special? Paytm added a unique and personal touch to the payment process. The sticker with the QR code used by the flower seller came with the Gayatri Mantra printed on it, which the small business owner personalized.

Such viral videos and images are a testament to Paytm’s efforts to make cashless transactions mainstream and accessible to all. It serves as a reminder of the ease and convenience of using Paytm for making payments and how the app is becoming an integral part of our daily lives. These are just a few examples of Paytm enabling digital payments as part of its mission to bring half a billion Indians into the mainstream economy.

So, the next time you’re at a wedding or temple, make sure you have your Paytm app handy.

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