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Global football champion FC Bayern redefines the fan experience

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FC Bayern is one of the most historic and successful football clubs in the world. And with a rapidly growing worldwide fan base (they have over 33 million Instagram followers versus the Green Bay Packers’ 2.5 million), the club is passionate about connecting fans with their favorite club in new ways.

To help the club deliver new, personalized experiences to its millions of current and future global fans, both online and offline, while driving greater efficiency and sustainable business practices, FC Bayern is partnering with Adobe to drive the club’s digital transformation. stimulate.

Adobe Experience Cloud, including Adobe’s customer data platform, FC Bayern will help create fan profiles to better understand how supporters interact with the brand and ensure they have a more personal relationship with their favorite teams. This means improving the overall matchday experience for fans, giving supporters real-time notifications at their fingertips, including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment, whether in the arena, on the road or in the comfort of their home. For example, if a goal is scored, fans will receive content on their favorite channel to celebrate the moment in real time, as well as video commentary and post-match highlights.

FC Bayern will also use Adobe Document Cloudincluding Adobe Acrobat Sign, to digitize collaboration with fans, employees and partners. With Document Cloud, activities such as signing up for memberships or executing player agreements are fast and secure, while reducing environmental impact.

According to Oliver Kahn, FC Bayern CEO: “The current FC Bayern fan is digitally savvy and yearns for new ways to get closer to our club and players. over the world. We are investing in a long-term digital strategy with Adobe’s broad range of business applications as the core of our technology, to deepen our fans’ interaction with the club and inspire the next generation of fans for years to come.”

Christoph Kull, Vice President and Managing Director, Central Europe, EMEA, Adobe

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