For anyone wanting to get a piece of content they’ve created, the number of platforms and formats means it’s not as easy as it used to be. ShineAi is a startup looking to automate the process using (what else?) AI, and the approach of turning half an hour’s worth of content into an infinite number of short clips and posts may not be palatable to everyone, investors bet on the technology to the tune of $8 million seed round.
There are already plenty of automatic editing and clipping tools available, from big names like Adobe and generative AI startups like QuickVid. It wouldn’t be accurate to say they’ve reached mainstream use (or maybe even ready), but the idea is certainly circulating.
Tel Aviv-based GlossAi sets itself apart by striking a kind of middle ground between purely generated stuff and intelligently clipping your existing video. The problem they want to solve is the large number of webinars, presentations and interviews that sort of disappear into the airwaves after being fully posted on something like YouTube.
If instead of simply making it all available on one platform, if you could break it down into multiple platforms and media formats, that would help achieve reach and get more ROI on your production costs.
Suppose you have a half hour interview between a CEO and the head of a partner organization. Let’s face it, not many people will take the time to look at everything for no specific reason. As any producer knows, you can remove about 90% of the content and increase viewership. But even a three minute video is a lot if you watch it on your phone while waiting in line at the store!
GlossAi’s approach is to take that interview and not just create a highlight reel, but automatically produce things like 15 second snippets with stock (or generated) images to match, blog posts distilled from the transcript, ebooks or slideshows that summarize each part, content from social channels, and so on. Snackable, as some would say.
Each can of course be tuned with different lengths, voiced and a few other dials and levers. The company has its own multi-modal models and focuses only on “verbal content-rich” media, as opposed to home videos or more creative endeavors.
If that sounds like it’s letting producers bombard the web with their content, I’ve got bad news for you – they already are. It’s just a lot more work, which involves a lot of automation anyway.
As leaders in AI have pointed out, this sort of thing is becoming more and more common, and while there are legitimate concerns that it will lead to more spam and the like, it’s also a useful tool for people who just want to get their work published. .
And just because a machine learning model helps doesn’t mean it’s not AI at all – as many have discovered with ChatGPT and other tools, getting a rough draft of what you want is a great way to start your own creative process to start. You may be an expert at repairing mechanical watches, but you may not be able to turn your hour-long videos into something people can engage in on their own terms.
Of course, many users will be in companies that have a lot of internal presentations, trainings, process manuals, and so on. Not that every meeting has to be a TikTok, but sometimes it’s nice to get a deck version afterwards!
The $8 million seed round was led by New Era Capital Partners, with participation from Guidestar Ventures, 97212 Ventures, MindCET Ventures, Ginossar Ventures, Maccabee Ventures, Rafi Gidron, the Zipris Family and others.