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GM pauses ads on Twitter after Elon Musk acquisition

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General Motors has temporarily stopped advertising on Twitter after Tesla CEO Elon Musk completed his $44 billion acquisition of the social network on Friday (via CNBC). The automaker says it is suspending paid advertising on Twitter to evaluate “the direction of the platform” led by Musk, but will continue to use the network to communicate with customers.

“We are working with Twitter to understand the direction of the platform under their new ownership,” a statement emailed to The edge by GM spokesman Dan Flores says. “As is normal with a major media platform change, we have temporarily paused our paid advertising. Our customer service interactions on Twitter continue.”

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