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Google pulls the plug on Stadia • londonbusinessblog.com

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Two and a half years after the unveiling of Stadia on GDC’s stage, the game streaming service is officially ready. Subscribers will have access to the games library until January 18 next year, after which it will be closed for good. Google adds in a blog post that it expects to have all subscriber refunds by that time as well.

Google had failed to acknowledge previous issues with the service. In a tweet from late July, the company simply noted, “Stadia is not shutting down. Rest assured, we’re always working to bring more great games to the platform and Stadia Pro.” Google, meanwhile, had followed an aggressive strategy of offering months of trials in an effort to build an audience.

“[W] While Stadia’s approach to streaming games for consumers is built on a strong technology foundation, it hasn’t gained the traction with users we expected, so we’ve made the difficult decision to phase out our Stadia streaming service.” VP and GM Phil Harrison notes in the post.

The company is designing a sort of silver lining in the infrastructure it’s built to bring low-latency game streaming to life.

To develop…

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