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Growth Activation Stats, 3 Keys to Series B, Pitch Deck Disassembly • londonbusinessblog.com

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In his latest TC+ post, growth expert Jonathan Martinez looks at the grim reality of user acquisition. The simple fact is that few people motivated enough to go through the entire registration flow ever create any value.

“About 95.87% of iOS users drop out after day 30,” Martinez writes. “As a startup founder, how do you avoid leakage after spending significant resources recruiting people at the top of the funnel?”


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For starters, product teams need to identify optimal activation metrics that showcase the right users — those who find usefulness and pleasure in your offerings.

“This could be the platform’s minutes of use, the number of messages a user sends, how many people a user follows, the number of times a user personalizes their avatar, or anything that signals how users are finding value in your product. ”

The investors I spoke to recently are still open to great ideas, but coming from founders who are already working on a product-market fit boosts their confidence.

The small improvements you make by tweaking onboarding processes or refining lifecycle emails can help close your next round.

Thank you very much for reading,

Walter Thompson
Editorial Manager, londonbusinessblog.com+
@yourprotagonist

3 investors explain why startups with access to wages earned start cashing more checks

Image Credits: Liia Galimzianova (Opens in a new window) / Getty Images

Employees with low-paying jobs often experience cash flow problems.

Because so many have no access to credit or savings, a growing number who once depended on predatory lenders can now withdraw their pay before payday through earned wage access (EWA).

“The potential for this model is huge, but the industry is still in its infancy,” reports Karan Bhasin, who interviewed three active EWA investors to learn more about where the industry is headed:

  • Jennifer Ho, partner, Integra Partners
  • Aris Xenofontos, partner, Seaya Ventures
  • Aditi Maliwal, partner, Upfront Ventures

Dear Sophie: Is there a way to continue working in the US after my J-1 visa has expired?

lone figure at the entrance of the maze hedge with an American flag in the middle

Image Credits: Bryce Durbin/londonbusinessblog.com

Dear Sophie,

I am a Fulbright Scholar with a J-1 visa. I have been told that after the end of my J-1 I must return to my country for two years.

Is there any way I can stay in the US? Can I apply for an O-1A or green card even if I have to return to my country?

— Looking to stay

Taking Series B Seriously: 3 Documents That Help Founders Master the Story

Neapolitan ice cream.  Shallow DOF.

Image Credits: davidf (Opens in a new window) / Getty Images

Investors with entrepreneurial backgrounds have unique insights into the fundraising process, so we have two posts from Gaetano Crupi, a partner at VC firm Prime Movers Lab.

Crupi has spent the pandemic era supporting Series B startups, so he shared an article exploring how a strategy memo, pitch deck, and forecasting model work together to guide potential investors through due diligence.

“This is a great way to control the story and ensure that what you want to convey is received by the other parties.”

Pitch Deck Teardown: Helu.io’s $9.8 Million Series A Deck

Helping SMEs with their auditing, reporting and budgeting may not sound exciting, but the storytelling skills of Austrian fintech startup Helu.io excited investors enough to help it achieve a $9.8 million Series A in pick up in July.

With the exception of some details about the unit economy and revenue, Helu has shared his entire winning pitch deck with us. As these slides suggest, the founders took a simple approach:

  • Problem: “The CFO’s Pain Is Excel”
  • Fix: “Goodbye Excel Sheets”


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