Co-founder of BuiltGen† We help companies grow their brands and multiply conversions through the power of TikTok.
In the past year alone, TikTok has undergone a massive transformation. The app, which still serves as a social media platform, has begun to replace other forms of media such as television and news. There are several reasons why TikTok has become so popular, and businesses should pay attention to it as ways to reach and grow their customer base and increase conversions.
A popular form of media
TikTok users are spending more time on the app than ever before, and according to TikTok’s data, the number of users is grew 800% between 2018 and 2020. According to the same CNBC article on TikTok’s filings, there are more than 50 million daily users of the app in the US. This rapid growth has kept the company on track to deliver more than $11 billion this year†
The app has become the place where people can consume news, entertainment and content. In many ways, it has also begun to replace television as a form of entertainment. Many TikTok users watch clips from popular television shows, such as: Game of Throneson the app.
What makes TikTok popular?
On TikTok, users can create their own content and share it with their followers who are also users. The app allows users to create or share original music, dance and comedy routines and other types of content. TikTok has been too a blessing to many artistssuch as Lil Nas X, who have been able to share their creations with a wide audience and have become viral sensations.
TikTok also allows users to interact with each other on a personal level, which also greatly contributes to its popularity. People can comment on content and share it with their friends in a fun and easy way. People can also see what others are watching, making it easy to connect with people with similar interests.
I find TikTok is in many ways easier to use than other social media platforms for marketers. It has a simple interface and the stories can be edited and shared without much technical knowledge.
Probably most importantly, TikTok’s popularity has increased because of its viral algorithm† You can take advantage of this and with the right strategy, content can be produced that will be seen by millions of people. This allowed both creators and companies to go viral within a short period of time.
Finally, the short content is a huge draw for users. TikTok stories are only a few seconds long and the videos usually don’t last more than a minute (although there are options to post longer content). The flexibility of short and long form allows people to process content very quickly. As mentioned before, the app is easy to use, and this allows people to try it out without investing a lot of time learning how to navigate the app.
A great opportunity for entrepreneurs
Businesses can create content that appeals to a large audience interested in specific topics. With a bit of luck and the strong algorithms of the app, your product or service can go viral. TikTok offers businesses a unique opportunity to reach audiences they normally wouldn’t have access to.
Users of the app are generally a very engaged audience and businesses can benefit from this. For example, you can offer rewards or discounts to people who watch your TikTok video or follow your profile. You can also use TikTok to make announcements or promote special offers or events.
The best way for a business to grow an audience on TikTok organically is by targeting niche interests and being consistent. A company needs to focus on a particular niche related to their brand and make sure they keep posting consistently within that niche. I see many companies suffering from growth due to their messages being scattered all over the place.
Some of the challenges to getting started on TikTok include setting up an account, finding the right niche to post about, and developing and executing a plan of action to grow a large audience. Even though the videos are short, there is often a lot of planning and production behind them.
By focusing on key points such as getting to know the TikTok platform, niche markets, and staying consistent, businesses can overcome these challenges to potentially grow a large following. Other ways businesses can interact with their audiences are by doing live streams, responding to and interacting with comments, and creating filler content that is generally light and fun. Don’t forget to use engaging and personal content that is proven to work before you even think about showing paid TikTok ads.
Overall, I think if you’re a business owner who doesn’t use TikTok, you might be missing out on an important demographic. TikTok is one of the best social media apps in the world and it is growing fast. It’s a great place for businesses to promote their products or services, and it can also help promote your business.