Every January brings many exciting opportunities. The New Year is a great place to set goals – both in your personal and professional life. Here we’ll talk about your calendar-based business and what you can do to prepare to take 2023 by storm.
Businesses that rely on a calendar to schedule meetings with customers have slightly different things to worry about than other types of businesses. There’s a stronger focus on customer service and relationships, for starters. The following points highlight some of the essential things a calendar-based business can do to prepare for a new year:
Make sure your database is up to date
You’ve seen a lot of different clients over the past year. In doing so, you have collected a wealth of customer data. All of these details can become quite overwhelming if you don’t take the time to review and organize them. You must add this to your to-do list to prepare for 2023.
Fortunately, much of the heavy lifting can be left to your customers. For example, offer them the option to update their personal information if it is out of date. They can confirm that it is correct or indicate what changes need to be made for complete accuracy.
The rest is left to you. Need to thin out some contacts you no longer need? Will it help organizing clients in groups based on scheduling needs or demographics? These decisions will depend on your business and preferences, but they will help you move into 2023.
Start making the calendar for next year
Just because it’s still 2022 doesn’t mean you can’t schedule meetings for the year ahead. If you’ve already scheduled some meetings for the calendar turnaround, you can get started right away.
You can even consider running a special promotion at the start of the new year to encourage customer loyalty. For example, customers who already have meetings scheduled in January may be eligible for special discounts on products or services regardless of which session dates they select. In addition, you may be able to add some meetings a few months in advance to build a solid foundation for 2023.
Of course, you should have a good reminder system when you start making next year’s calendar. A lot can happen that causes people to forget meetings or change their original plans. Contact them at least a week in advance to make sure all your planned events stay on track.
Square Away Payments
If you have some outstanding invoices of the past year, you should do your best to get them squared before 2023 hits. Customers who take forever to complete payments are unlikely to schedule another meeting or appointment until they do. The longer it takes to collect payments, the more room customers have to wiggle away without paying.
This issue is important for small businesses that work more closely with their customers. For example, massage therapists who make house calls can expect payments to be made online through Venmo or Paypal. That may take a while. The better your company can prepare by moving forward with these things, the smoother the transition to 2023 will be.
Check your administration to see if all payments are present and accounted for. If a payment or two is missing, please contact the customer or customer to kindly remind them. Once your checkbook is fully balanced, you have one less thing to worry about in 2023.
Keep an eye out for new trends
With the arrival of a new year, you can expect recent trends to emerge. While it’s essential to maintain a consistent business model, it’s also important to keep abreast of developments in your industry. You can then take advantage of this for short and successful marketing campaigns or pinpoint an emerging trend that might become the next big trend.
Social media is a gold mine for upcoming and ongoing trends. Is there a product or song trending on TikTok this week? Is there a movement you can support that is a trending hashtag on Twitter? Remember that online interactions are very transparent, so think twice before posting or commenting on anything under your company’s name.
Another place you can look is google trends. Here you can see what people around the world are searching for online. For example, is there an increase in internet searches for a particular hairstyle that you can advertise in your salon? Google might be able to help you time that right.
Make sure your calendar software is up to date
With regard to your calendar software, it’s essential to make sure it’s safe and everything is functioning properly. If there are any software bugs, make sure to fix them. If there are any usability or security issues, you should diagnose the problem and continue to update the software to make sure these issues are resolved.
Security breaches happen when companies are caught ignorant and assume their end is right. However, they can protect themselves and their customers by taking precautions to ensure their software is safe safe and current. So whether your calendaring software is in the form of a desktop application, an internal website feature, or a mobile app, there should be consistency throughout.
Be sure to run internal usability tests to ensure that your software functions properly. In addition, make sure that your customers can also plan successfully. Cross-platform usability can be a make-or-break factor for your customers. In general, make sure you do periodic software updates, especially if any of these things are off.
Set goals and ambitions
The last and perhaps most important thing to do in preparation for 2023 is to set some goals for the year. You can make faster progress in growing your business by setting the right goals and ambitions. Conversely, if you fail to set goals, you have nothing to work towards that will lead to improvement.
Goals you can set could include:
- Increase your customer base by 25%
- Annual turnover increase by a third
- Expansion of your physical company
- Hire another full-time employee
- Make your business space more energy efficient
- Expansion of your service lines
The most important thing about setting goals is to make them measurable and realistic. For example, everyone would like to double their annual turnover, but that is probably too far fetched. So instead, start with a goal that’s more within reach, like a third, and then identify the steps and strategies to get there. Measurable goals should have milestones and plans that get you from point A to point B.
Now that you’ve gained some insight into how to better prepare your business for next year, consider how to implement these tips. Take the time to consider how each of these steps is already or can be integrated into your business. The most important thing is that you take the right actions to prepare your business as needed.
Featured Image Credit: Photo by Andrea Piacquadio; Pexels; Thank you!