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How do you create a live event that generates buzz and leaves a lasting impression?

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Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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Live events are a real weapon in promoting your brand. While they can be challenging to execute, a successful live event can be a powerful opportunity to generate buzz and get people talking about your business for a long time.

Producing a live event is a unique undertaking. It encompasses so much more than just devising a digital marketing strategy. It’s about building and guiding an interpersonal and creative event that showcases your company’s inner workings and skills.

Live events provide an excellent opportunity to interact with the stakeholders driving brand and industry success. These events are important because they allow people to connect with your brand and the issues you want to address through your business. The experience should feel like more than just walking through the motions of attending a corporate event. Participants must understand your values ​​and relate to what you stand for.

Create a blueprint for your event

Your event should reflect your company’s values ​​and goals. Is your goal to influence a particular demographic? Build a more sustainable financial foundation? You need to consider the degree of success of the event before you can determine the structure. Understand and clearly articulate the impact your event and your business should have.

Before you market your event, you need to know what kind of event you are planning. A live performance, festival, local fair or networking event all require different types of marketing and will attract different people. There are many unique ways to put on a successful event.

When planning your event, it’s crucial to set goals in advance to know what you’re working towards. This helps greatly improve the planning process. Once you have well-defined goals, you can map out the marketing plan much better than if there is no goal.

Related: Why live events are rocket fuel for business growth

Market your event

Social media platforms are a widespread yet effective way to market your event. Depending on your target audience, different platforms can serve different purposes. For your social media marketing efforts to be effective, you need to know what types of content to post and which platforms offer the best opportunity to reach potential visitors.

Social media marketing has an impact because it allows you to reach a large audience, maximize event promotion and create opportunities to keep followers updated on exciting news and developments related to your project. Social media platforms allow participants to interact with your brand in a dynamic, real-time ecosystem, provide feedback, ask questions and share their experiences with others. Businesses use social channels not only to connect and build followers, but also to publicize upcoming events.

Good social media marketing means much more than just a Facebook update or a flurry of activity on Twitter. Event promotion campaigns on social channels require resources, creativity and a certain level of strategy. Developing a practical approach is the key to getting results.

Related: 10 Social Media Marketing Strategies for Business

Consider hiring an event manager

Planning a live event of any size or format can be a little daunting, especially because of the many small but important details that go into it. Hiring an event manager or production company can handle all the intricate details. An event manager can help create a plan, evaluate event logistics, and provide a day coordinator to keep things running smoothly. They can also help manage events from start to finish and advise on post-event communication and distribution.

Related: Start an event planning service

Promote a community

Now that you’ve defined and planned your next live event, it’s time to keep your audience engaged, even long after the event is over. You don’t want the audience to be only concerned with the corporate and event activities at this point. They must be willing and eager to interact, share stories and build bonds around the experience.

Ideally, attendees will share similar reasons for attending your event. And getting visitors to network and connect through your business is a great way to build community and keep the doors open outside of the event itself.

Related: 8 ways to get the most out of networking events

You can also leverage social media marketing to cultivate connections and generate buzz around your business before the event. Stimulate social media conversations and provide updates and reminders that keep it moving. Create groups for event attendees, set up Instagram lives and Twitter chats, and more. By giving attendees more ways to interact and stay active in the conversation, you’ll be better equipped to cultivate lasting connections that build consumer trust and drive results for your brand and bottom line.

Producing a live event today is much more than just the short amount of time it takes place. Everything around the event is critical, from event planning and speeches to lectures and after-parties, leaving an impression on your attendees while influencing their perception of your business and your goals. You want your audience to leave with a certain feeling. Delivering an engaging, memorable experience provides a powerful channel to connect with your business, connect with other stakeholders, keep the conversation going and, ideally, find your brand and services on the road.

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