11.6 C
London
Saturday, November 26, 2022

How do you create a successful podcast on a budget?

Must read

Biden eases sanctions on Venezuela as talks resume with opposition

WASHINGTON — The Biden administration eased some oil sanctions against Venezuela on Saturday in a bid to bolster resumed negotiations between President Nicolás Maduro's...

A new wave of Solo GP VCs is coming to Europe and Hypernova hopes to power it • londonbusinessblog.com

The US has had solo VC fund managers for many years, but the trend is only starting to catch on in Europe. One...

Amazon’s latest Kindle Paperwhite is still available for Black Friday price

Despite the arrival of Amazon's latest entry-level Kindle, the Kindle Paperwhite remains the best value in Amazon's current Kindle range. Fortunately, you can...

Efficient growth? No problem, say startups • londonbusinessblog.com

Welcome at the londonbusinessblog.com Exchange, a weekly newsletter for startups and markets. It is inspired by the daily londonbusinessblog.com+ column from which it...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Opinions expressed by londonbusinessblog.com contributors are their own.

Everyone seems to have a podcast these days. Some people even have more than one podcast! But then there are others who have never listened to a podcast! However, these people are in the minority. According to Buzzsprout, 62% of the population over the age of 12 has listened to a podcast, and more than 1/3 of Americans listen to it regularly. That’s about 104 million people… is it no wonder that people consider podcasts to be a hugely effective marketing tool?

If you’ve thought about it, but you’re intimidated by how complicated it seems and how much it can cost you, this article is for you. I’ve wanted to start my own podcast for several years, but put it off because I assumed it would be too hard to do and cost way too much money. However, at the beginning of this year I took the plunge and decided to just go for it.

I started slow and didn’t commit too much, but I managed to get the show out there, gain over 40,000 listeners and make a name for herself. Next season I plan to upgrade things, but this article is all about how to start your podcast on a budget:

Related: Starting a Podcast With Almost No Money

Video podcast or just audio?

I know everyone is talking about the power of video and how you can use it to grow your social media, but if you intend to do it in the simplest way, ditch the idea of ​​using video now. It makes things so complicated.

Stick with an audio podcast in the beginning and you can still create videos for social media using the audio. By making podcast audiogramsyou can trick social media algorithms into thinking you are using video, and it will increase your reach.

Budget podcast equipment

You definitely need a good microphone, and there’s no getting around that. However, this microphone does not have to cost you the earth. Sure, you can get nice mics, but I personally use the Blue Yeti, like many other podcasters. The sound quality is fantastic, and it’s very affordable. The other accessories it offers are optional.

Then that’s it! You just need a quiet room to minimize all the background noise and then you hardly have to edit anything. The rest all depends on how you record the podcast, which we’ll discuss next.

Related: The 7 Step Process to Start Your Podcast for Free

How to record your podcast

This really depends on how you choose to structure your podcast. You will have to make some decisions about what is the best format for your podcast, and it will depend on your expertise and your niche. Are you going to record the podcast solo, or do you have guests?

Either way, there’s great podcast recording software out there, many of which are free! Not only this, they even include free audio editing software – meaning you can record and edit your podcast for free. You can’t get more budget friendly than that.

Some of these have built-in options so you can even record a conversation with your guest, but these often require a paid upgrade. You can also do this for free on Zoom, but the quality is not that good.

Here are some of the places where you can record your podcast for free: Riverside FM, Alitu, Audacity, Podbean, and the one I personally use, Anchor FM.

I recorded my podcasts via Zoom (even though I know it’s not very good quality!) and uploaded them to Anchor, without using their embedded platform, even though it’s super simple. However, I wanted to use video so this was a bit more complicated. You can also add songs from Spotify (they are the ones who own Anchor!), add transitions and free music to them.

Choose a niche

The easiest way to get noticed with a podcast is to super niche with it. My podcast is for entrepreneurs and celebrity entrepreneurs, which is definitely not niche enough! The more niche you go, the more likely you are to stand out. I know this might not be for everyone, but it sure is a way to make your marketing a lot easier.

Related: Learn How to Start and Market High-Quality Podcasts

Marketing your podcast on a budget

You’re not going to top all the podcast charts right away with no advertising spend behind you, but you can still make some noise and build a loyal following. Use your current network and ask them to tune in and leave a review for you. This will help your podcast reach more people if the podcast apps think the podcast is well received.

Repurpose your podcast content to get the most out of every episode. Create audiograms (we mentioned them earlier) and stick them to your social media channels, transcribe your podcast into a blog post (some platforms do this for you automatically!), send out a newsletter with the episodes in it, then collect themed clips from different episodes to create guides on specific topics.

So I just gave you a guide on how to make a successful podcast for just the price of a microphone. Everything else is free. What’s more, if you follow the advice in the last paragraph, you can create enough digital content to last a whole month! You now have no more excuses not to create your podcast!

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Biden eases sanctions on Venezuela as talks resume with opposition

WASHINGTON — The Biden administration eased some oil sanctions against Venezuela on Saturday in a bid to bolster resumed negotiations between President Nicolás Maduro's...

A new wave of Solo GP VCs is coming to Europe and Hypernova hopes to power it • londonbusinessblog.com

The US has had solo VC fund managers for many years, but the trend is only starting to catch on in Europe. One...

Amazon’s latest Kindle Paperwhite is still available for Black Friday price

Despite the arrival of Amazon's latest entry-level Kindle, the Kindle Paperwhite remains the best value in Amazon's current Kindle range. Fortunately, you can...

Efficient growth? No problem, say startups • londonbusinessblog.com

Welcome at the londonbusinessblog.com Exchange, a weekly newsletter for startups and markets. It is inspired by the daily londonbusinessblog.com+ column from which it...

Why you should only start a business while you have a job

Opinions expressed by londonbusinessblog.com contributors are their own. Many people I meet tell me that they dream of starting their own business. I always...