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Every day a new company approaches me asking how they can grow their business, acquire new customers or increase their overall ROI. I ask them all the same question: is your company on TikTok? And surprisingly, the answer is almost always a “no.”
It amazes me that in 2022 most entrepreneurs still don’t realize how important short video content is and more specifically TikTok. The most common response I hear when I ask business owners why they don’t use TikTok is “Oh, well, our customers don’t use TikTok.” There could be no greater misconception.
Let’s to understand more about the demographics of TikTok users. At first, you might think that TikTok is full of little kids who love to dance, sing, and make memes. You are not wrong. But what most people don’t realize is that TikTok’s audience is constantly changing. There are more older people using the platform than ever. It is no coincidence that TikTok was the most downloaded app of 2021, with 656 million downloads. You don’t think all 656 million of those downloads came from little kids, do you? And here’s the percentage based in the US TikTok users by age:
This means that the TikTok user base is only getting older! Okay, so now you know that there is a lot of potential for your business on TikTok, no matter who you target. It doesn’t matter if your target customer is 14 or 45 years old, they all use TikTok. Whether you are a B2B or a B2C, you will find that all your needs can be met with TikTok. Good. Now that we’ve got that out of the way, let’s take a look at what you can do specifically to increase a TikTok presence to develop your business.
After consulting with more than 50 companies and helping them with their specific needs, here are some of the key points that help almost any business:
Related: How I Scaled Over 10 Million TikTok Followers (Organically)
1. Think like an influencer, not a brand
The biggest mistake I see most companies make when posting content is not thinking like an influencer. Take it from me. I’ve built over 10 million followers on TikTok and over 10 different accounts in a wide variety of niches. Every time an account has done well, it’s because I took an influencer’s approach. What I mean by that is that it’s not a gimmick. You don’t see influencers pitching a product or service in every one of their videos. The reason their follower base is so loyal is because influencers know the perfect mix of content and promotion. Big brands that have done this well include Chipotle, Duolingo and MorningBrew. Start approaching your content the same way.
2. Create engaging content
This is certainly an important point. If you fail to create compelling content, you fail to build a following and ultimately fail to grow your business. It’s very important to research and actually follow up on the best content to create. It doesn’t have to be the perfect content, but make sure it appeals to the audience. You can test this by creating a few drafts and asking others what they think of the content. You should strive to receive honest feedback that can ultimately help you scale your account. This is where a TikTok coach can really come in handy.
Related: 5 Strategic Ways to Grow Your Brand with TikTok
3. Stay consistent
I cannot emphasize this one enough. It’s so important that you stay consistent with the content you create. If you don’t stay consistent, you will either see very slow results or no results at all. A good tip is to create every day without mistakes. If that’s too much, try to make at least 4-5 pieces of content per week. However, more is not always better when you sacrifice the quality of the videos for quantity. Strive for a good balance between the two.
4. Use Great CTAs
This is very important for any business out there. Your goal is not to reach a million followers (although it would help greatly for your real goals). Your main goal as a company is to actually see ROI through TikTok. That is why it is important to include good CTAs (Call to Actions). For example, a CTA would add a description to the end of a video and tell viewers to check out the link in your bio for a discount code for a product. By weaving great CTAs into your content, you can expect a huge ROI for your business.
Related: Using TikTok to Promote Your Business
5. Hire a good agency
I believe that any business (that can afford it) should hire a good agency to help them with their specific needs. I could sit here all day and give generic advice for businesses to grow on TikTok. But unless you have personalization for your business, you won’t see the results you ultimately want. Now it is not absolutely necessary to hire an agency. I’ve seen multiple business owners grow their social media, all by themselves or with their own team. But hiring a good agency will ultimately save you time, resources, and effort — all of which you can put into your business. Not only that, but good agencies will walk you through the process and actually teach you or your team the specific strategies to grow a brand on TikTok.
Well, that’s it folks! Here are some of my top tips for you to build a TikTok presence, grow your business, and see the traction you’ve always wanted!