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Indians over 40 feel younger and healthier than Generation Z, millennials – report

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  • 40-46% of Indians aged 18-40 feel older than their age due to low energy, persistent fatigue and poor immunity.
  • According to a Quaker-Euromonitor report, 41% of women feel older than their current age, while the number is smaller for men.
  • Despite different age perceptions, Indians have begun to shift towards healthier lives after the pandemic.

Indians over 40 feel younger and healthier than over 40% of their much younger counterparts, study by PepsiCo India’s Quaker food brand and London-based market research wholesaler Euromonitor International unveiled.

The report entitled ‘
Lifestyle choices and aging perception of urban Indians,‘ said that 82% of Gen X audience (i.e. people aged 41 and over) felt their own age or younger, while 40% of the Gen Z public (ie 18-25 years) and 46% of the millennial audience (ie 26-40 years) felt older than their current age.

The study said that low energy, constant fatigue and poor immunity were the reasons why young Indians felt older than their age.

“The data also shows that more than 40% of Generation X never skip breakfast, while busy mornings and long working days influence the breakfast pattern of the younger group, with more than 50% of Generation Z and 61% of Millennials missing breakfast. tend to skip breakfast,” he says. Quaker.

Indians over 40 feel younger and healthier than Generation Z, millennials - report


In addition, it was found that 41% of women felt older than their current age, while the number was smaller for men, only 27% of survey respondents.

Despite the different age perceptions of Gen X and young Indians, there has been a general shift in healthy living after the pandemic, the study found.

Indians more health conscious after pandemic

The survey found that more than 90% of total respondents, including Gen Z and millennials, are now taking steps to support healthy aging after the pandemic. This includes increasing their sleep hours, incorporating physical activity and eating more healthy meals, Quaker reported.

Indians over 40 feel younger and healthier than Generation Z, millennials - report

Furthermore, the survey indicates that over 70% of respondents have improved their nutritional intake, with 44% consuming vitamins/supplements on a daily basis.



“Over 90% of respondents incorporate healthy aging habits into their daily routine. Because breakfast is one of the most important meals of the day, the study found that oats and cereals are the preferred choice for people who strive to incorporate a healthy breakfast into their daily routine,” Sonam Vij, associate director and category leader – Quaker Portfolio, according to PepsiCo India.

The report was conducted among more than 1,000 respondents aged 18 and over, who lived in four major metropolitan areas, namely Delhi, Mumbai, Bangalore and Kolkata. The report was launched in Delhi to highlight: World Food Day and National Nutrition Month, followed by a panel discussion in collaboration with Confederation of Indian Industry (CII).

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